las last Brazilian performances on European soilagainst England and Spain two months ago, they arrived hand in hand with a reality called Vinicius Júniorand the meteoric rise of one of the greatest revelations of Brazilian football, forward Endrick. Brazil thinks they can rekindle hope among fans along with other players like Rodrygo. Sports management and marketing specialists understand that yes.
After a long period of eliminations in the last World Cups, culminated with Neymar’s injury and subsequent poor performancesin addition to a terrible start in the World Cup qualifiers, under the command of Fernando DinizBrazil seems to be experiencing days of calm after arriving Dorival Jr.
All this, of course, motivated by two excellent performances in friendlies played on European soil, the 1-0 victory over England at Wembley and a 3-3 draw with Spain at the Santiago Bernabéu.
In these games, in fact, Endrick earned praise by scoring his first goals in the yellow shirt, one in each match, and become even more popular with the public. A few hours after the duel against the English, for example, it was the most commented topic in the world on the social network ‘X’ (formerly Twitter).
Yeah Endrick is still taking his first stepshis future teammate at Real Madrid is already a reality. Vini Junior. He touched the sky after scoring a goal in the Champions League final. The eyes of the world – and not just Brazil – will place the striker as one of the great candidates to win the award for the best player in the world, something that It had not happened to a Brazilian athlete since 2007, with Kaká.
Starting on the 24th of this month, the team begins a new journey with Dorival Jr., with the start of the Copa América. Before there will be two friendlies; this Saturday (8), against Mexico, and Wednesday (12), against the United States.
Vinicius, an example for Brazilians
Will Vini Jr. and Endrick be able to restore the fans’ self-esteem with the team? Experts answer: “There is already a consensus around the world that Vini is the team’s main reference. In addition to being the most decisive, in the largest club and in the main club competition in the world, he is a person who, through his fight for equality, and for education and teaching in Brazil, has followers even among those who don’t care about football. He is an example for Brazilians of all segments. Dedicated, winner and who never stops helping those who don’t. “He has his talent and fame.”
If Vini is an example of success, already consolidated, idolized for what he did in Europe, Endrick is the one who makes Brazilians believe that we not only have an idola single prominent figure, but a movement to recover values associated with the moments of success of our team.
“We always had great partners when we were at the top. They left the two most successful clubs in Brazil in recent years. Soon they will be in the same club, the most successful in Europe. They are talented, strong, agile, fast and decisive. “Why not believe that they will form a duo that will help us recover the World Cup?” says Thiago Freitas, COO of Roc Nation Sports in Brazila company run by singer Jay-Z.
Rekindle the green and yellow flame
“Idols move passions and are always a reason for hope. More than encouraging, Brazilian fans like to win and be ahead. The possible nomination for the best in the world, the largest football transaction in recent history for an athlete under 18 years of age, victories in team presentations under the new command are, without a doubt, ingredients to rekindle the green and yellow flame among Brazilian fans,” he stated. Ivan Martinho, professor of sports marketing at ESPM.
“Brazil has a good opportunity to get closer to the fans. They will play the Copa América in the United States, a country where many Brazilians live, we won the 94 World Cup and the stage for the 2026 World Cup. Important figures of the teams like Vini Júniorcome from historic achievements in Europe”, analyzes Fábio Wolff, managing partner of Wolff Sports and sports marketing specialist.
“The Brazilian team is our passion, we are the only five-time champion team, it is normal for us to be demanding and the fact that we have Vinicius Jr. as one of the best in the world assures us that we have to do it.” Invest more and more in youth teams, since we have several diamonds throughout Brazil. Endrick needs to repeat what he showed here outside the countryI have no doubt that working on your mental side will soon could become one of the best players in Brazil. World, so far has demonstrated early the characteristics of an outstanding athlete,” explains Renê Salviano, CEO of Heatmap and sports marketing specialist.
