Microsoft, Google, OpenAI and Adobe have launched subscription services for individuals that unlock the full potential of this technology.
The great protagonists of artificial intelligence (AI) generative are advancing a strategy to monetize this technology. Although its priority is to exploit the business possibilities derived from the adoption of the AI in the business worldal, they also seek to open a new avenue of income through subscription plans for individuals.
The usual strategy is a model freemiumexploited for years by companies such as Spotify. That is, consumers can use generative artificial intelligence applications such as conversational assistants or certain image or video generation tools for free, which is sufficient for many users. However, you have to go through the checkout to unlock the full potential of this technology.
This business model around AI Generative technology has been adopted by both digital giants and start up. So much Microsoft as Google They offer price plans for individuals for 22 euros per month, with extra functions compared to their free conversational assistants. In both cases, it is the only way to use the AI generative as an intelligent assistant in office productivity programs. However, Meta, which has a free assistant not yet available in Spain (Meta AI), has not announced plans premium paid, although its CEO Mark Zuckerberg has opened the door to monetizing its services via subscriptions and advertising.
Subscription is also required to use the more advanced language models. It is the case of OpenAIwhich charges 19 euros per month to consumers who want to use a GPT-4-based chatbot, or those looking to build personalized assistants focused on specific tasks.
Subscription plans also allow get around the restrictions that impose many free services on the use of the AI generative. This is due to the high cost for these companies to serve the requests made to this technology.
In the case of the AI applied to the generation of images or video, such as Adobe or Runwayyou have to pay to be able to increase the number of credits necessary to be able to request creations from these tools.
Copilot Pro, Microsoft’s intelligent assistant
22 euros/month
Microsoft’s premium generative AI offering for consumers is called Copilot Pro, also in Spanish. This plan for 22 euros per user per month (with a trial monthly payment) offers extra functions compared to the free service. The monthly subscription allows you to have a priority access to OpenAI’s GPT-4 and GPT-4 Turbo models, while users of the free service cannot use it during peak hours. Additionally, it offers personalized assistants built to perform specific tasks (Copilot GPT), such as a vacation planner.
Consumers can create and configure their own exclusive agents for private or public use. Another advantage for subscribers is that the number of daily requests for creating images with AI using Designer increases to one hundred (instead of 15). In addition, paying the monthly fee allows you to use the Microsoft smart assistant in the productivity apps such as Word, Excel, PowerPoint and Outlook. This function was initially limited to users with a Microsoft 365 Personal license (69 euros per year) or Family (99 euros per year), but since mid-March it can be accessed from the free Microsoft 365 web applications. Copilot Pro is accessible from the PC and apps for iOS and Android.
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Google One AI Premium: the paid Gemini
22 euros/month
To use Google’s advanced AI functions it is necessary to contract the service Google One AI Premium, for 22 euros per month, with a two-month trial. The subscription gives access to Gemini Advanced, Google’s generative AI based on its most powerful multimodal model to date (Gemini Ultra 1.0), capable of understanding and responding to text, image and code requests. Of course, this AI is currently in English, although the company indicates that it will soon be launched in Spanish.
As in the case of Microsoft, it is necessary to pay this subscription if, in addition to the ‘chabot’, you want to use AI in the Workspace productivity tools. In this way, users can use a generative intelligent assistant to help them compose emails or documents, for example, or to create images for their presentations. AI is also used to reduce noise and improve sharpness in its Meet video conferencing app. This plan also offers 2 TB of storage and other premium features in Workspace. The productivity suite for individuals is free, but the company also sells plans with extra functions and AI from 19.20 euros per month for companies. Google also offers its free Gemini smart chatbot.
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ChatGPT Plus: OpenAI’s ‘chatbot’ with GPT-4
19 euros/month
OpenAI, the startup that has started the generative AI revolution, also has a paid version of its popular chatbot. The service, named ChatGPT Plus, costs 20 dollars per month (a little less than 19 euros at the current exchange rate). The subscription allows you to use a ‘chatbot’ powered by GPT-4, the company’s most powerful AI model. In addition, subscribers can access a store called GPT, with different customized versions of assistants for writing, productivity, programming, creativity, web browsing, etc. Subscribers can create your own smart helpers, both private and public, using the GPT Builder tool, which allows you to train or fine-tune the model using your own data. OpenAI subscription is also required to access DALL.Ethe company’s model that generates images from textual descriptions.
In addition to specific plans for companies, the company also sells an intermediate version with more functionalities for work teams (ChatGPT Team) for 25 dollars per month per user if contracted for one year, a rate that amounts to 30 dollars in case of monthly payment. .
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Claude Pro from Anthropic
5.58 euros/month
Anthropic, one of OpenAI’s rival AI laboratories, also offers a paid version of its ‘chatbot’, Claude Pro, which is currently not accessible from Spain. The fee ($20 per month, just under 19 euros at the exchange rate) allows access to this company’s intelligent assistant, called Claude.ai, as a priority at times when there is a peak in requests. Subscribers also multiply by five the maximum number of queries they can make to the chatbot every five hours. Additionally, subscribers to the paid plan can select which Claude language model they want to use in chat.
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Searches with Perplexity.ai
14 euros/month
Perplexity is a start-up that proposes an alternative to traditional search engines supported by generative artificial intelligence. The company offers a payment plan for individuals that allows you to perform up to 300 advanced searches daily and ask the assistant to analyze, summarize or answer questions from documents or images in multiple formats, for which it uses models such as Claude-3 and GPT-4 Turbo . Additionally, subscribers can select which model they want the search engine to use. The service costs 20 dollars per month (a little less than 19 euros at the exchange rate).
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Adobe Firefly, AI credits
19 euros/month
Adobe has a payment plan (5.58 euros/month) to purchase Firefly generative AI credits that can be used in its programs. This AI allows, for example, to generate images from a description, create a fill, apply text effects or generate vector graphics from text. If you want to use it for free, there is a limit of 25 credits per month, while with Firefly Premium it goes up to a hundred. For 12 euros per month, you get 500 credits and the possibility of downloading Firefly images without watermarks. The Creative Cloud subscription (for 67 euros per month), which allows you to use the main Adobe products, includes 1,000 credits.
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Runway to generate video
19 euros/month
Runway, an AI company for image and video generation, allows you to use its tools for free with limitations. Price plans start at $15 per month per user (14 euros), allowing individuals and small teams of up to five people to access extra features. This subscription offers up to 625 monthly credits to use artificial intelligence capabilities in video generation, among other benefits. The New York start-up has other plans (between $35 and $95 per user per month) for professionals.
