We are entering the most exciting, and probably one of the most historic, times in technology. The era of mobile Artificial Intelligence (AI) is here, which Samsung ushered in with the introduction of Galaxy AI features in the series Galaxy S24our first cell phone with AI.
Revolutionize mobile experiences with a hybrid AI approach
To bring the real benefits of generative AI technology to the Galaxy S24 series, we took a hybrid approach to our AI integration. This technology offers many possibilities and we believe that mobile devices They are the main access point to unlock your potential, as users around the world continue to depend on their smartphones for most of their daily needs.
The essential role that mobile devices play in everyday life shows us that they are personal objects, which users use during many important and memorable moments. We understand these behaviors and believe that smartphones They should be an ideal work tool so that users can really make the most of important moments in a simpler, more intuitive and memorable way. We also recognize the importance of privacy, which is why we give users full control over what they want to share and what they want to keep private.
We believe our hybrid approach is the most practical and reliable solution to meet all of these needs, which also puts Samsung at the forefront. We offer users a balance between the instant responsiveness and added privacy assurance of on-device AI, along with the versatility of cloud-based AI through open collaborations with industry-leading partners to deliver a variety of functions that are necessary for daily life.
Expand possibilities with on-device AI
We created the AI-based Live Translate feature on the device, because calling is the essential feature of a smartphone, and at the same time it is an intimate and private means of communication. In this sense, Samsung is committed to empowering users to communicate without language barriers, also ensuring that each conversation is secure and private.
To make this feature a reality, our Research and Development (R&D) team worked around the clock as part of a collaborative process that truly empowered our teams. From right-sizing AI language models to training and testing in real-world scenarios, our R&D teams within the MX business challenged themselves and pushed the boundaries to make this feature run entirely on the device.
Samsung’s global R&D networks around the world, which are responsible for training top talent and developing important technologies in each region, also played a key role. Samsung research centers around the world, including Poland, ChinaIndia and Vietnam, They dedicated themselves to developing and expanding the languages supported by Galaxy AI. Languages are always a reflection of culture, contemporary and local, so to help people break language barriers and communicate more naturally, the role of our local R&D offices is crucial, mainly to open new possibilities for users in more regions.
These efforts have allowed Samsung to offer something new that I am happy to share. Samsung will soon expand the power of Galaxy AI beyond Samsung’s native calling app by expanding Live Translate to other third-party messaging apps that support calling, allowing users to stay in touch with friends or colleagues by communicating with your favorite apps in multiple languages.
Since this feature has been integrated into our on-device AI language translation model, users will be able to experience barrier-free communication without worrying about privacy issues in case personal data is shared over the phone. phone when using Live Translate.
We expect more and more AI features to be incorporated into mobile devices as the smart computing power of new chips (particularly NPUs) advances at breakneck speed, along with other technologies. This will enable more people to embrace AI, making every day more convenient while offering greater peace of mind.
Extend Galaxy AI today for the needs of tomorrow
This exciting news is part of extending our commitment to Galaxy AI and ushering in the next phase of the mobile AI era. The introduction of Galaxy AI on the Galaxy S24 series was just the beginning. To deliver a completely new and unique AI experience, we will further optimize the Galaxy AI experience for upcoming foldable devices. Devices that have the most versatile and flexible form of Samsung Galaxy and that, when combined with Galaxy AI, will complement each other to unlock a world of new possibilities.
Samsung is also committed to expanding Galaxy AI experiences across the broader Galaxy ecosystem in a way that only Samsung can. As the era of mobile AI advances at a rapid pace, Samsung is accelerating innovations in mobile AI to meet the needs of today and tomorrow.
