ASUS takes the lead in the gaming market in Spain and these are the compelling reasons why it has achieved this

In its 35 years in the global market, ASUS has been climbing and achieving notable results

ASUS is striving to bring every more devices to our country to meet the needs that end users need. We recently saw the announcement of the ASUS ROG Ally X to serve as a generational replacement for the previous version. Also incredibly powerful new mobile phones for the most demanding users. But where the brand moves like a fish in water is precisely in the laptops and it is something that we have been able to see first-hand at the ASUS City event.

ASUS ready to lead the laptop market

ASUS has managed to lead the gaming segment with the ASUS and ASUS Republic of Gamers brandssomething that is not strange, since it can be seen with the naked eye since a good part of the gaming computers that we see in our daily lives They are usually ROG or ASUS, which demonstrates the consolidation and trust that consumers place in ASUS when deciding which device to buy. And it is not exactly a cheap market, so speaks wonderfully about the company the fact that users decide to opt for ASUS over other brands.

In the general consumer market they are in second position, with 20.1% of the market share. The 1.4% growth shows that the company maintains a in crescendo quite sustained but without any pause.

In this aspect, where the brand has absolutely no rival is precisely in the motherboard segment. Of For every hundred pieces of this hardware that are assembled, forty-six are from ASUSthus demonstrating an unbeatable dominance over the rest of the brands.

In this aspect, ASUS has reasons to feel in good shape and will surely continue to aggressively attack the market with the aim of becoming one of the brands in the sector in which users place the most trust. But the truth is that the reasons are numerous, let’s go with it.

The reasons why ASUS is sweeping the gaming market

ASUS has been diversifying its brand for a few years and showing us gaming laptops very balanced and with great performance in the market. We typically see them as ASUS TUF or ASUS ROG, and both series have become something we worth trusting.

The first reason in this regard is in the innovation. During the event we had the opportunity to enjoy the devices presented during the Computex from Taipei and the truth is that it is a leap forward in all its ranges. The most notable thing we could get our hands on was the new version of the ASUS ROG Allya device that attracts attention for being a PC console in which we were able to play titles like Lies of P and it worked perfectly without compromising the graphic quality at all. In general, it is a step forward in a market – that of established PCs – that seems in principle to be unable to give more of itself for its hardware, but which ASUS has shown that it still has a lot of battle to fight. And playing games of that style in the palm of our hands It seemed impossible a priori**.

ASUS has also made an effort to bring new graphics cards to the market with NVIDIA

New graphics cards have also arrived that solve the mistakes of the past, but in the necessary step of innovation we also find computers with truly surprising premises. The most notable was the ASUS computer that had two screens, focused on productivity and with a clear focus on allowing us to have a infinite screen that helps display a large amount of data or work in two ecosystems without having to move the view left and right.

This was the ASUS dual screen computer

To this we must add the existing confidence in a guarantee system that works really well – and that I have tried first hand with my ASUS devices – and a sustained effort in bringing computers that They adapt to what the end user is asking for. It would be of little use to bring optimal and necessary innovation if it is not what consumers are looking. On ASUS’s part, things do not stop at looking to the future, but also consider what users need in the present and try to bring out the most interesting and accessible devices as much as possible.

For these reasons, ASUS is becoming the leading brand in the sector. In gaming has already achieved it, and in consumer computers remains in a solid second position that allows him to dream of becoming the hegemon of the sector.

You can follow Andro4all on Facebook, WhatsApp, Twitter (X) or check our Telegram channel to stay up to date with the latest technology news.