TikTok recently announced Symphonic digital avatars, a new way to incorporate ads into your platform. The social media app will soon include AI-generated avatars of popular creators. The company’s goal is to “help creators and brands captivate global audiences and deliver impactful messages in an immersive and authentic way.”
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For now, two types of avatars are being introduced: stock avatars and custom avatars. The first uses paid actors, while the second will feature creators or brand spokespersons.
Custom avatars are being promoted for having the ability to converse in multiple languages, which would help promote your content to a wider audience. TikTok is hoping that the multilingual capabilities of these upcoming avatars will help creators leverage their appeal even better. According to the announcement post, the company is testing custom avatars with its community of creators.
I’m not sure how I feel seeing AI-generated versions of my favorite creators selling me products. The flood of ads on our most used social media platforms is already a complaint among users. Consumers have been experimenting with ways to bypass ad blockers on sites like YouTube, but video-sharing platforms continue to test new ways to manage ad blockers.
Watching unskippable ads on TikTok was annoying enough, and I imagine watching an AI ad from my favorite creator will be even more difficult. Ironically, this announcement comes as part of the new Tiktok. AI symphony generative ad setwhich was recently revealed and aims to “add a human touch” to branded content in the app.
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