TikTok has provided content creators and advertisers with avatars powered by generative artificial intelligence (AI), a new tool based on real people that seeks to amplify diffusion.
Symphony Digital Avatars is a new generative AI tool that targets a professional user on the TikTok social network, that is, content creators, advertisers and companies.
Its purpose is to expand the content dissemination strategy, so that TikTok offers “generative AI avatars of real people” of different ages, genders and nationalities, which transmit “a human sensation”, as the company explains on its official blog .
These avatars come in two varieties: pre-designed ones, “created with paid actors that are licensed for commercial use”; and custom ones, “designed to represent a creator or brand spokesperson with multi-language skills.”
Generative AI tools are also expanded with AI Dubbing, a solution that allows content to be translated into more than ten languages and dialects. As explained on TikTok, the tool itself “automatically detects the original language of a video, transcribes, translates and produces a dubbed video in the selected languages.”
On the other hand, Symphony Collective brings together a series of content creators, agencies and thought leaders to discuss the development and responsible use of AI in creative marketing.
