Ease Live, an Evertz company, and ServusTV, the Red Bull Media House-owned broadcaster, are building on the success of their interactive streaming experiences to take interactivity to the next level with a new soccer companion app. This app will be launched in coverage of UEFA club competitions and the upcoming EURO 2024 finals.
The viewing experience of UEFA club competitions (Champions League, Europa League and Conference League) on ServusTV now includes interactive overlays with real-time statistics, instant video highlights and engaging polls. These features are available on web, mobile and tablets, offering experiences on both the main screen and the second screen.
Ease Live integrates data from Stats Perform to provide automated content that engages fans. The technology allows users to access in-game statistics, participate in polls and trivia, and watch instant replays without leaving the event. These features will be available during EURO 2024, promising to excite fans. fans with each match.
David Morgenbesser, Chief Commercial Officer at Red Bull Media House, commented: “The new second screen companion app is a powerful way for our viewers to engage more deeply with the sports and teams they love. We also offer our advertising partners the opportunity to place their brands in emotional live sports environments. The Champions League results already speak for themselves: almost half of the audience interacted with the interactive content, with 78% answering questions live, leading to a 35% increase in total minutes watched ”.
Kjetil Horneland, CEO of Ease Live, added: “Delivering interactive experiences on screens is about engaging audiences to enable new monetization opportunities automatically and at scale. We know exactly when users are engaging with content, and we can serve new ad inventory during key in-game moments, generating millions of ad impressions and displays. This capability gave ServusTV confidence that our unique customer engagement solution fans “I would meet every challenge, even during peak moments in the UEFA Champions League.”
Ease Live is a SaaS solution adopted globally by sports leagues, broadcasters and content providers. Its interactive overlay platform enables leagues and media companies to stream live sports and other live events with the tools necessary to create and deliver interactivity to millions of fans and other viewers on multiple platforms in real time. With Ease Live, fans can interact with in-play statistics, participate in watch parties, polls, trivia, access instant replays and games, all without leaving the event.
Morgenbesser concluded: “Working with Ease Live has not only rapidly transformed our broadcast capabilities, but has also laid the foundation for future innovations in sports broadcasting. We look forward to collaborating even more.”
