From now on, Square Enix will only apply generative artificial intelligence in “areas not related to creativity”
One of the most interesting topics in the industry in this last year is the application of generative artificial intelligence in video game development. For this reason, many companies such as Embracer Group or Square Enix said that they were going to maintain an “aggressive attitude” with AI in 2024, but it seems that the latter has changed its mind in 6 months. Although its short-term objective was “improve productivity in the development processes”, the creators of Square Enix now see it differently.
As stated in the media PC GamerSquare Enix has announced that it will be careful when applying artificial intelligence, something that contrasts with the statements made six months ago, as it indicated that they were going to maintain an “aggressive attitude.” In a recent investor call (translated by Automaton), the company’s CEO, Takashi Kiryu, communicated that the approach to AI has changed. “AI has enormous potential. However, it involves many problems“, starts.
Square Enix will only use artificial intelligence and its tools if they have been vetted. “We have introduced a system whereby AI related tools are used internally only after having been examined properly,” he explains. However, applying generative AI in areas related to creativity is something “extremely delicate.” Therefore, they have made the decision to avoid that and only use AI in “areas not related to creativity.”
Square Enix will bet on an “aggressive cross-platform strategy”
The Final Fantasy creators have announced interesting changes in recent months, one of the most important is that Square Enix’s new business plan involves an “aggressive multi-platform strategy.” In this way, this is also related to the fact that they now develop fewer titles “to guarantee higher quality”, but the consequence of this is that several unannounced projects have been canceled, causing Millionaires loses.
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