Apple is in talks with its rival Meta about AI, according to media

Manzana is in talks with its great rival Goalthe matrix of Facebookto integrate into their products the artificial intelligence (generative AI) developed by that company, in an attempt to catch up with its competitors in that sector, reported this Sunday the Wall Street Journal.

This report comes after Apple also closed an agreement with OpenAIcompany creating ChatGPT, to help equip its new “Apple Intelligence” service with AI, which will provide various functionalities of that technology to its coveted devices.

Apple has developed its own, smaller artificial intelligence, but has stated that it will turn to other companies such as OpenAI to enhance its offer.

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According to the Wall Street Journal, which cites sources close to the matter, Meta has held talks with Apple to integrate its own generative AI model into “Apple Intelligence”.

Apple’s senior vice president of software engineering, Craig Federighi, said in early June that Apple also wanted to incorporate capabilities from Apple’s generative AI system. GoogleGemini, on their devices.

According to analysts, the great challenge for Apple in recent years has been how to include ChatGPT-style AI to their products without weakening their highly promoted Privacy & Security.

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Among other features, “Apple Intelligence” will allow users to create their own emojis from a description in everyday language, or generate brief summaries of emails in the mailbox.

Apple said that Siri, your voice assistant will also receive an AI-based update.

According to the consulting firm Canalys, 16% of smart phones Marketed this year will be equipped with generative AI functions, a proportion that is expected to increase to 54% in 2028.

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