On Sunday, June 23, the business and economics newspaper ‘The Wall Street Journal’ reported that Apple and Meta have had discussions about the possibility of integrating the artificial intelligence model of Mark Zuckerberg’s company in the new iOS 18.
The constants technological advances in AI have achieved optimization in several areas of daily life, within a world dominated by massive data. Machine learning, also known as machine learning model, has increasingly improved its predictions and information processing so that systems can dynamically adapt to new environments and conditions.
Therefore, the American multinational did not want to be left behind. According to ‘Reuters’, Apple plans to add technology from other artificial intelligence companies to its devices to improve these services on iPhone and other of its products.
Previously, in June, Tim Cook’s company had announced an alliance with OpenAI, the company that owns and created ChatGPT. “Introducing Apple Intelligence, the personal intelligence system that places powerful generative models at the heart of the iPhone, iPad and Mac,” they stated in the press release.
There, they indicated that this new feature could unlock ways for users to improve your writing and communicate effectively in apps like Notes, Pages, Mail and more. Also, there would be new ways to prioritize notifications and create images with AI in ‘Image Playground’. The Siri virtual assistant would also have improvements.
The future of artificial intelligence at Apple
In addition to its alliance with OpenIA and its possible partnership with Meta, some sources told ‘The Wall Street Journal’ that the company has also discussed add generative artificial intelligence technology developed by startups specializing in AI, such as Anthropic and Perplexity.
“In its ongoing negotiations with potential AI partners, Apple has not requested payment agreements. Rather, partnerships could operate between companies that sell premium subscriptions to its services through Apple’s massive distribution network, and the iPhone maker would receive a portion of the subscription revenue,” commented the ‘investopedia’ portal.
According to the information, Apple’s strategy would seek to differentiate itself from its rivals, Microsoft and Google, by put user privacy at the core of all features and updates.
In this way, the company would seek to offer a wide range of AI options for its users. However, Apple Intelligence It would not be available globally. The European Union Digital Markets Law could pose obstacles on this technology in operating systems within the European region.
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