mobile phone brand Honor It is focusing on innovation and technological development, giving special emphasis to resistance, visual care, hardware-level camera and image and battery improvement AI algorithms. During 2023, the firm allocated 11.5% of its global sales revenue to research and development (R&D), a proportion that exceeds the industry average. This is reflected, for example, in the Magic series.
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In a meeting with the Latin American press, Fang Feipresident of product line Honor, referred to foldable phones and reaffirmed that the brand aims to be a leader in reliability and quality in this category, which according to IDC data, more than 52.9% of consumers worldwide currently want to buy a foldable smartphone. ”We are dedicated to bringing the same reliability and durability that our consumers expect from traditional smartphones to our foldables. This includes key innovations in materials and design that ensure durability. Our devices not only go through rigorous quality tests but are also developed keeping in mind the needs and expectations of our users. This consumer-centric approach ensures that every product we launch offers real, tangible value.”
The company is working with partners like Google, Microsoft and Qualcomm to introduce differences in functionality of its cameras, screens, architecture and even software. In this regard, Honor has established more than 600 quality standards covering all aspects of product design, development, materials and manufacturing.
“There are many ways to design a product, but the most important thing is to develop it with the human being at its core. First, we must think about how we can solve people’s problems – that’s the key. In addition, a foldable smartphone must always offer a different experience when opening and using it, generating unique emotions for users. Secondly, we must accompany people to be more efficient when using the device, which is crucial. And thirdly, the emotional and personal value that the device provides is fundamental,” he said. Fang FeiR&D leader.
The Intelligent Manufacturing Industrial Park of Honorthe brand’s first self-financed factory, has 85% of automated production in foldable devices, of which more than 40% was developed by the company’s own Research and Development team.
Key Technologies
- Professional-grade Falcon camera system and AI motion capture.
- Honor silicon-carbon batteries, slim and high-density, offer superior battery life in both bar-type and foldable smartphones.
- Innovation in materials and techniques, introducing the anti-scratch NanoCrystal Shield and Honor Shield Glass, which can be up to 10 times stronger than conventional screen glass.
- MagicOS 8.0, which improves connectivity and facilitates advanced interactions between multiple devices, setting new standards in user experience.
Four-layer AI
In the first layer of the strategy of Honor With artificial intelligence, multi-platform and multi-device connectivity allows different operating systems to make decisions using AI, thus achieving a seamless connection of services between devices. In the second layer is platform-level AI with the goal of rebuilding the operating system of a single device.
In the third layer, AI is implemented directly on the device, covering functions such as cropping and rendering of photos. Finally, it comes to layer four of cloud-based AI, which merges device capability with cloud solutions to deliver hybrid systems that improve user convenience and security.
