Now Instagram content creators can have their own AI-powered chatbot in their direct messages. Through his broadcast channel, Mark Zuckerberg pointed out that this function is on a trial basis in the United States.
Don Allen Stevenson III is one of the first 50 influencers with this new option. To interact with your chatbot, followers must go to your profile and select the ‘Message’ option.
This enables a conversation with “AI Don Allen Stevenson” to interact with the Stevenson chatbot. Users have the opportunity to ask questions about video games, applications, and other topics. All messages sent by AI Don Allen Stevenson are labeled as AI, and Meta noted that “some of them may be inaccurate or inappropriate.”
It should be noted that the new chatbot feature is different from Instagram’s automated messages because it maintains conversations on various topics based on the user’s interest and enables a completely new chat with the AI of the content creator in question.
Originally, Instagram chatbots were enabled for business accounts through AI Studio. Zuckerberg indicated that starting in the next few weeks, This feature would be available to some content creators in the United States.
Followers just have to look for the ‘Message’ option on the profile of their interest to start talking to the chatbot.
In a recent interview with Kallaway, Zuckerberg shared that this was an effort to get even more people to experiment with artificial intelligence.
In the same interview, Zuckerberg expressed his disagreement with the strategy of other Meta competitors in developing artificial intelligence models.
“Many other companies are focused on building a single main AI for interaction, such as Google’s Gemini and OpenAI’s ChatGPT,” the entrepreneur and programmer exemplified.
He spoke of his concern that the technology industry is only talking about creating a single, irrefutable artificial intelligence. “It’s almost as if they think they are creating some kind of God or something similar,” Zuckerberg criticized.
“We don’t think this is the right approach. “People want to interact with more people and businesses, and we believe there is a need for different artificial intelligences that can reflect these diverse interests,” Zuckerberg concluded.
Meta’s main AI application is Meta AI, a virtual assistant built into WhatsApp, Instagram and Facebook that can answer queries and generate images from text input.
Meta AI is based on Llama 3 dataan artificial intelligence model developed by the same company. It is open source and is characterized by its ability to understand language and carry out difficult tasks such as translation and dialogue creation.
For an artificial intelligence application like Meta AI to work effectively, it requires a large database, which is taken from user posts on Facebook and Instagram since June 26, 2024.
This means that Meta can now take any photo, video or general post as information to feed its artificial intelligence. For example, if a person uploaded a photo of their underage sister’s birthday, Meta now has the power to use that image to train a photo generation application.
Notably, this project has been halted in the European Union, where Ireland’s Data Protection Commission (DPC) has raised concerns. Despite this, Meta continues to advance with this plan in other regions of the world.