The arrival of Spotify video podcasts has been one of the best pieces of news for Chileans. According to the company’s own figures, a significant portion of podcast consumption in Chile is in video format.
Chile is one of the countries where the most Spotify video podcasts are viewed
At the same time, video podcasts have been gaining popularity, and creators around the world have turned to this format to deepen their relationship with their followers. This is no stranger to Chile, where many Spotify podcast videos are watched.
The largest markets for creators who publish video are the US, Brazil and Mexico. In Brazil and the Philippines, approximately 20% of all monthly active podcast creators publish video. This percentage has almost doubled since last year.
At the market level, especially in Chile and Brazil, we are seeing a growing share of video in the total hours of podcast consumption. In Chile, video hours represent a quarter of the total hours of podcast consumption. In Brazil, hours of video represent more than 15% of the total hours of podcast consumption.
Everything seems to indicate that video podcasts are going to be even more popular in the coming years. And Chile will be one of the key markets in the growth that Spotify wants to seek.
Source: Spotify
