HONOR is the fastest growing technology brand in the world over the past few monthswhich is why they have marked a differential in the industry with innovation and technological development, allocating 11.5% of their global sales revenue to research and development (R&D) during 2023.
This advance Infobae was able to confirm this by visiting the research and development centers, as well as the global team that leads the factories of the brand’s devices such as cell phones, tablets and computers. The most striking thing has been the process that a single cell phone has to be ready in less than a minute.
This global investment exceeds the sector average and is reflected in the significant advances of its devices with the HONOR and Magic series that are present in several Latin American countries.
So in its commitment to high quality and reliability, HONOR has collaborated with large suppliers and global partners such as Google, Microsoft and Qualcomm.
In fact, Fang Fei, president of HONOR’s product line, spoke with infobae about the importance of developing products focused on people’s lives and their emotions.
“The most important thing is to solve people’s problems. “A foldable smartphone should provide an exciting and unique experience when using it,” said Fei.
The company has implemented more than 600 quality standards at all stages of its product development to ensure devices exceed consumer expectations.
Fei stated: “Our commitment to quality is unwavering. “We have implemented more than 600 quality standards at every stage of product development to ensure our devices not only meet, but exceed consumer expectations.”
In the field of artificial intelligence, HONOR has made significant progress by integrating generative AI into both software and hardware. Since the launch of HONOR Magic Series, the company has developed a four-layer AI architecture providing an intelligent and seamless experience. This architecture includes cross-platform connectivity, platform-level AI, artificial intelligence directly on the device, and the integration of cloud solutions.
To maintain its leadership position, HONOR has built its own Smart Manufacturing Industrial Park with 85% automated productionsomething we were able to confirm during our visit with the managers. Of this figure, more than 40% of the automation was developed internally.
These facilities allow us to take quality testing to the next level in the global industry with a team of professionals, mostly very young. “We are dedicated to bringing the same reliability and durability that our consumers expect from traditional smartphones to our foldable devices,” the product leader told infobae.
Innovation is a fundamental pillar for HONOR. The company stands out for its professional-grade Falcon camera system and high-density silicon-carbon batteries. In addition, it has introduced advanced materials such as the anti-scratch NanoCrystal Shield and the HONOR Shield Glass, which can be up to 10 times more resistant than conventional glass.
Additionally, the internal MagicOS 8.0 operating system improves connectivity between multiple devices, facilitating advanced interactions and seamless integration.
Regarding the Latin American market, HONOR has focused its strategy to meet the expectations of consumers in this region, where it has been well received.
The rapid adoption of the brand reflects the positive impact of the developments and its human-centric approach as the mobile is the primary accessory for most people today.
Fang Fei talked about the importance of emotion and efficiency in using devices: “Our approach focuses on a human-centric operating system that facilitates seamless integration of devices, diverse services and scenarios.”
The company remains committed to excellence and innovation, devoting a significant portion of its revenue to R&D and establishing strategic partnerships with industry leaders. These efforts have allowed HONOR to not only stay at the forefront of global technology, but also to deliver products that truly solve problems and improve the user experience.
Finally, HONOR is positioned as a reference in the global technology market, consolidating its reputation as a brand that strives to offer prohigh quality ducts and innovative technology, adapting to the needs and expectations of consumers around the world.
