The fast food chain Kentucky Fried Chicken or better known as KFC ventures into cosmetics with its first fragrance: a seemingly disruptive launch that synchronizes with the trend of gastronomic perfumes o’gourmand‘, which smell like certain foods such as cakes, desserts or other types of foods or drinks.
The chain’s debut fragrance pays tribute to the flavor of its latest menu item: a chicken burger, crispy onions and tangy BBQ sauce. The perfume thus dilutes all those flavors in an aromatic expression through notes of smoky wood and charcoal that recall sizzling spices and marinated meats; while its base notes evoke its woody and earthy base.
«At KFC we like to think outside the box, so naturally, when we created such an irresistible burger, we had to bottle it! Here is No 11 Eau de BBQ, which captures the delicious aroma of our new Ultimate BBQ burger. »said Phoebe Syms, KFC Brand Manager. “This one is for true KFC and barbecue fans, because who said a fragrance can’t be scrumptious?”
Perfume ‘No 11 Eau de BBQ‘ is now available exclusively for pre-order at KFC Shop for about 14 euros. 100% of profits will go to The KFC Foundation, which supports ‘grassroots organizations across the country that are empowering young people to unleash their potential and build a positive future.’
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