GfK Survey 1 of 2024 for the Gold Coast/Tweed Radio has landed, and it’s been a blinder of a result for the team at Hot Tomatoup 4.4 overall in People 10+ to 20.8, well ahead of 92.5 Triple M Gold (down 2.2 to 10.6) and Sea FM.
In Breakfast, Hot Tomato’s Galey & Emily Jade moved from 16.3 to a 20.6 share (up 4.3), to remain well clear of Triple M Gold (down 1.9 to 10.1) with Be FM holding down third spot with a slight gain in Breakfast (up 0.6 to 9.6).
Hot Tomato enjoyed gains in shifts right across the day, including a massive jump in Drive (up 8.9 to 26.7).
Hot Tomato Content Director Brendon “Whippy” Dangar says “The hard work, fun and focus on local content has certainly paid off today with our best result in the history of the radio station. We are so proud of what we produce every day for our loyal Gold Coast audience and again have proven local wins all day everyday. “We’re off to the roof top bar!”
Pete Whitehead, ARN Chief Commercial Officer says“Congratulations to the entire team at Hot Tomato for these record results. It’s clear that Hot Tomato’s 100% local approach resonates deeply, capturing hearts and delivering tangible results. With huge growth across all dayparts and significant gains in the important 25-54 demographic, we’re excited about the opportunities this brings for our clients and will continue to leverage these results to drive impactful advertising campaigns across the Gold and Tweed Coasts.”
Key highlights for Hot Tomato include:
- #1 station overall for Hot Tomato – 20.8% share (up 4.4%), nearly double that of its nearest competitor
- #1 station overall for Hot Tomato reaching 208,000 people; 74,000 more than any other station
- #1 station P25-54 – 25.3% share and reaching 105,000
- #1 Breakfast record breaking overall result for Galey & Emily Jade – 20.6% share (up 4.3%) and reaching 134,000 people, the best share result in breakfast share ever recorded
- #1 Drive record breaking overall result for Moyra & Big Trev – 26.7% share (up an extraordinary 8.9%) and reaching 108,000 people, the best share result in drive share ever recorded.
Click on charts below to enlarge.
