In PuroMarketing We are already warming up for the next one Super PuroMarketing Day – Retail Media Editionwhich we celebrate next May 28 in Luchana Theaters, Madrid. The speakers of this special edition are preparing to offer an unmissable event to marketing and retail. Always looking for the latest trends and strategies in each market vertical, we advance everything that will be seen in this event, which will provide knowledge about the different challenges and opportunities in the retail sector.
The day will begin with a discussion on the convergence between the physical and the digital, a phenomenon that is transforming the retail media. In this panel we will see success stories and innovative strategies that are leading the way towards a promising future for brands and consumers.
In this first round table we will have Aurora Iglesias(Marketing Manager & Brand Strategy in
Multi-optics) that will share how brands can adapt and thrive in this new omnichannel reality. Also with Fares Kameli (technology director of The House of Carcasses) who will offer us a technological perspective on the integration of physical and digital channels.
They will accompany them Alessandra Bonito Oliva (Associate Director of Public Relations for Italy and Spain in
Shein), which will discuss the impact of retail media in public relations and how to maximize its effectiveness, and Lucia Marino (Retail Media Specialist in LLYC), which will provide insights on the most effective media strategies in the retail field.
For its part, Carlos Estrada (VP Business Development in NP Digital), will be the protagonist of the first
keynote in the morning (Beyond Hype: Unlocking the Value of Retail Media Campaigns) where you will explore the true potential of retail media beyond exaggerated expectations. With a double perspective, both retailer As an advertiser, Carlos will discuss how to strategically plan campaigns within the journey of the customer and how to correctly compare traditional media with the retail media to better understand performance and optimize campaigns.
Retail Renaissance: IA Retail Media
The artificial intelligence (AI) is revolutionizing marketing in retail, from personalizing the customer experience to automating processes. In the second panel, industry experts will discuss how this tool is shaping the present and future of retail commerce. We will have Victoria Ibanez (Team Lead, Strategic Account Manager in Amazon Ads), who will share how Amazon is using AI to improve its retail media strategies.
And at your side they will be Ismael Garcia (CMO in Civitatis) and Fran Galleg (Chief Operating Officer
at Royal Comunicación) who will give us examples of how AI is transforming tourism marketing, and will talk about the practical applications of AI in communication and marketing retailrespectively.
The second case presentation, The Renaissance of Retail: Retail Media & AIwill be carried out by Jose Luis Ferrero,
Managing Director in Publicis Commerce. Ferrero will explain to us how the combination of retail media and artificial intelligence is leading to a renaissance in the healthcare sector. retail. This talk will provide an overview of emerging trends and how companies can leverage these innovations to their benefit.
Logistics and sustainability
After a coffee break to relax, exchange ideas and network, we will resume the program with the panel on the Challenges and Solutions in the Implementation of Retail Media: From Logistics to Sustainability. This table will address the innovative and sustainable solutions that are redefining the retail media. The focus will be on maximizing operational efficiency and minimizing environmental impact, all within the context of an increasingly digitalized and consumer-centric market.
To enlighten us in these two important areas of the retailwill accompany us, on the one hand, José Sánchez Montero (Retail Media Manager in fnac) that will tell us the logistics strategies they are implementing to improve efficiency. will be with him
Zaira Perez Pardo (eCommerce Director in Burger King) to talk to us about how Burger King is integrating sustainable practices into its strategy. retail media. And this trio of specialists will be completed by the Senior Brand Manager at Rodilla, Ivan Pulidoto share some success stories implementing sustainable solutions in their restaurant chain.
How Can I Work with Retail Media in My Company? The last block of the day will try to answer this question, looking at the
Retail Media Outside of the Large Marketplaces. The program will close with this session on how companies can implement marketing strategies.
retail media outside the big ones marketplaces. Creative tools and alternatives will be offered to stand out in a saturated market and increase reach and connection with the consumer.
For this they will go on stage Marta Panera (Head of Marketing & Communications in FOREO), Jaime Valverde (global director of Retail Media in Cosentino), and Alvaro Millan (Senior Product & Strategic Designer in IKEA). The three of them will discuss what effective strategies are for small and medium-sized companies, they will offer their perspective on how they are innovating outside of the large marketplaces, and they will give us tips and practical cases to address the
retail media in an innovative way.
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