With a large turnout and a wide audience of professionals, the eCommerce Day ended successfully. In addition, the eCommerce Award Colombia 2024 was awarded during the event.
The most important event in Latin America for the Digital Commerce industry concluded successfully in the country. eCommerce Day Colombia brought together more than 2,100 attendees and more than 50 national and international speakers, who shared with the audience their experiences, relevant information and success stories, contributing to the professionalization of the sector.
The event organized by the eCommerce Institute and co-organized locally by the Colombian Chamber of Electronic Commerce (CCCE), achieved the participation of more than 6,000 registered professionals for 3 days with training and learning about digital business trends.
“Today, as we reflect on the remarkable growth of e-commerce in Colombia, it is essential to recognize how this digital ecosystem is responding to the challenges and opportunities of the moment. In 2023, more than 14% of the Colombian population actively participates in purchasing through digital channels and this penetration is on the rise, a significant increase that reflects both technological adoption and the need for new forms of consumption. As we look to the future, it is increasingly important to promote financial inclusion and digitalization, especially of Colombian micro, small and medium-sized businesses, which represent 97% of the business fabric. This growth is not only a sign of the potential of the local digital ecosystem to transform its economy, but also a call to work together to close the regulatory and economic gaps that still persist. Thank you all for your commitment and dedication to making electronic commerce an increasingly inclusive and efficient reality in Colombia to continue supporting these double-digit penetration rates of digital commerce over traditional channels in a profitable and sustainable way,” he says. Marcos Pueyrredón, President of the eCommerce Institute and coFounder & Global Executive SVP of VTEX.
During the meeting, Carlos Güisa, Manager of Economic Analysis and Projects of the Colombian Chamber of Electronic Commerce (CCCE), analyzed the current ecosystem in the country, as well as the opportunities to make decisions based on the latest trends:
In general, it was highlighted that:
- In 2024, a growth of 1.73% of online sales.
- In the top 3 best-selling categories, they stand out technology, entertainment and tourism.
- He 96% of consumers use e-commerce They are found in the main cities of the country.
In addition, at the event the new initiatives of the eCommerce Institute were announced to honor 25 years of industry: on the one hand, “elideresx25”, a podcast that brings together 25 interviews conducted with more than 150 cLevels, which can be heard on Spotify, YouTube and Amazon Podcast . And on the other hand, the book “Genesis of a digital future”, a tribute to the 25 Years of the Digital Commerce ecosystem in Latin America: A collaborative history with augmented AI: more than 150 interviews that will be reflected in the living, multimedia book with an application intensive augmented artificial intelligence. This commemorative book will serve as a valuable source of information for those who wish to explore how Digital Commerce has contributed to economic and technological development in the region over these 25 years. To read the first chapter go to: https://ecapacitacion.co/ecommercex25
Companies that leave their mark in the digital ecosystem were recognized. The eCommerce Award Colombia 2024:
These awards were created to distinguish companies for their work in the Digital Commerce and Internet Business industry. The winners of the 2024 edition in Colombia were:
He eCommerce Startup Competition, the regional initiative of the eCommerce Institute whose objective is to promote digital entrepreneurship and provide support to Latin American projects in the digital commerce ecosystem, was the winner in Colombia to Linda –http://www.linnda.co and a was made Special mention to MUVAL – https://muval.org.
Enters here to relive the event online!
