According to the report made by Jimena MunicoyMedia Analyst BB Media, in the last year, in Argentina, Brazil, Colombia and Mexico, piracy of audiovisual content grew on average by 36%. At the same time, BB Media detected that live football continues to be one of the main affected and analyzed its current offer in the media market.
The main cable operators in these countries offer soccer packs at an average monthly value of USD 7.35. On the other hand, within the subscription platforms, 25 broadcast sporting events from the different national leagues, for a monthly value that averages USD 7.33.
Despite the wide offer, the passion for football transcends the borders of legality. Whether through illegal websites or social networks, there are users who share sporting events and evade the barriers against piracy.
Before this panorama, BB Media conducted a survey in Argentina, Brazil, Colombia and Mexico, to measure the use of social networks as an alternative to watch live sports content. The analysis indicated that, indeed, 64% of respondents watch live sports through social networks. Notably YouTube and Facebook They took first and second place in terms of share. Between them, they account for more than 50% of users. In particular, 87% of respondents use social networks to watch football matches. In addition, in relation to other sports, football takes all the credit, as it occupies 45% of the sports share.
Special events and major league matches are the most consumed through this medium, and show a penetration of more than 75% in both cases, with a similar behavior in all the countries analyzed.
Although it is an area that must continue to be investigated, the numbers of viewers in recent events are worrying and require taking measures to control the matter. Some of the actions to follow to prevent this phenomenon from continuing to expand are to increase security to prevent the escape of CDNS, (networks of servers that store and distribute content), as well as track and report live URLS and pirate accounts to block them.
On the other hand, it is worth stopping to think about whether a more elastic offer, which allows subscription for events and/or championships, reducing the costs of access to them, could contribute to the reduction of online piracy.
L.C.
