Clarín was present at Social Media Day 2024, participating in a new edition of the event that brings together the most important experts in trends and technological developments in Argentina. AI, the streaming boom and how the relationship with audiences has changed, were the central topics that were discussed.
The 14th edition was held at the Usina del Arte and topics such as digital trends, streaming, Artificial Intelligence and audiences were covered. Hernan Baccaro, Commercial Manager at Clarinparticipated as a speaker of the block “Digital trends in media” In which he highlighted that creativity and the implementation of new formats are essential to gain relevance and achieve success among audiences.
The streaming boom was the star of the day. “In the streaming world, audiences don’t just follow shows, they are very loyal to the platform itself, they follow the platform as a whole and not just a particular show. From that perspective, trying to build an audience on YouTube was a big job for us. The alliance we made with Blender, for example, has that goal: to reach a new audience for us and for them to have top-quality sports content. It’s a win-win.” declared Baccarat.
Over the years, the media has shown that it adapts to technological advances with innovation in products and audiences. In the case of Clarion, its DNA started out 101% analog. Today we can say that she achieved total adaptive power throughout all these years. From the web, the streaming channel promoted by Olé, the use of social networks as a means of information and all the advances that he is developing, from the editorial office, with AI.
In this sense, Clarín’s Commercial team continues to create strategies, enhanced by the creativity of its professionals, which focus on increasing brand awareness and engagement through the use of the most innovative technologies, thus generating quality content and commercial proposals.
