Disney+ will be relaunched and will become the official brand which brings together the general entertainment content of Star+, plus the sports offering of ESPN, and the productions that are already part of its platform: series, films and documentaries from Disney (live action and animation), Marvel, National Geographic, Pixar and Star Wars.
The merger was something that had already been revealed, but it was unknown when it would happen in Latin America.
Disney+ thus becomes the general entertainment proposal of the Walt Disney Company. Star will become a section that will include titles from Searchlight, 20th Century Studios and FX, and original productions created in Latin America; ESPN, one of the most respected brands in the sports field, will have its own space for sports lovers in the region, and the current sections with content from Disney, Pixar, Marvel, Star Wars and National Geographic will be maintained.
This new integrated experience from the Walt Disney Company It will be available starting Wednesday, June 26, 2024. Starting that date, consumers will be able to choose between three Disney+ subscription plans: Premium, Standard and Standard with ads, which will initially be available only in Argentina, Brazil, Mexico, Chile and Colombia.
To ensure that the content reaches the appropriate age group, Disney+ will guarantee the use of parental controls through profiles protected by a PIN and created according to content classification.
At the moment, the company has not confirmed the prices and benefits that the three new subscription plans will have.
