The nine has made important changes to its content grid over the past few months. This in order to stay in the competition for the rating. However, despite the adjustments, the channel did not achieve the expected results.
For this reason, Grupo Octubre decided to implement more drastic measures to reduce costs and try to save on production budgets. This time, The nine decided to cancel the transmission of a historical cycle on its screen.
This is “Telenueve al closing”, the news program that aired at midnight. To occupy that space in the content grid, the channel decided to make an agreement with the Flow streaming platform to show fiction that is in the application’s catalog.. A space that The nine named “The Flow Night”.
Besides, The nine will continue with the union of its programming with that of IP. This time, both channels will broadcast the news editions. Previously, they tested this content sharing system with the “Dawn” cycle, which occupied the time slot from 7 to 10 in the morning.
The changes that will occur in El Nueve
This weekend the channel welcomed the program “Planeta 9”, a space hosted by Maia Chacra and Edith Hermida, who is one of the main panelists of “Bendita”, another production of the channel. The new cycle will be broadcast only on Sundays in prime time to compete with important cycles such as “Escapeperfect”, from Telefe.
Hermida’s space has a magazine format, and focuses on developing several blocks with news related to the world of entertainment and national news. In addition, the presenter has the opportunity to entertain the audience with the presentation of a stand-up, in which she develops her role as a comedian, and which has caught the attention of viewers.
