He grew up in the humble town of Castel Rigone, which did not prevent him from having a successful business career that led him to become one of the richest people in Italy.
Brunello Cucinelli was born on September 3, 1953 in a humble Italian village called Castel Rigone and, currently, eHe is a renowned luxury creative director and chief executive of the clothing brand that bears his name.which allowed him to establish himself as one of the richest people in the European country.
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According to him, “luxury is a combination of craftsmanship, aesthetic sense, creativity and exclusivity.” But he did not live his entire life surrounded by privilege. He had a difficult childhood and knew how to overcome his shortcomings to create something new in a fashion industry as prominent as the Italian one.
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Brunello Cucinelli, creative luxury designer and head of his own clothing brand.
Brunello Cucinelli’s childhood
As we mentioned before, his childhood was not characterized by privilege, but rather by deprivation. He grew up in a farming village on the outskirts of Perugia, in a house where he had no electricity or running water. When he was young, he abandoned his engineering career to dedicate himself to philosophy in a self-taught way, which he knew how to connect with clothing design and give his clothes a very particular aesthetic imprint.
However, it is important to highlight that Brunello’s memories of his childhood are not all gray; he usually highlights his mother’s love, his father’s advice “be a decent man” and a family context that made him grow up with supportive ideas. and reflections such as “We need people who fight for human dignity,” or “poverty should never be a reason to offend anyone.”
How Brunello Cucinelli made his fortune
In 1978 Cucinelli founded his own company to make cashmere wool sweaters, a material that no one in the region’s industry used until then. He created it with an investment of only $550. This proposal had unexpected success, sales continued to grow year after year and in 2012 it began to be listed on the stock market.
His entrepreneurial philosophy is defined according to him as “Humanistic Capitalism”, that is, doing business ethically. Which translates into good salaries for employees, work schedules compatible with their lives, and respect as a fundamental principle of every relationship. “In my company there is only one rule: do not offend anyone, if you do you are fired,” usually explains to those hired.
Brunello Cucinelli’s net worth in 2024
Currently, Brunello Cucinelli’s assets amount to 3.8 billion dollars according to Forbes magazine.
