Alejandro Herrero Ayllón was one of those people ahead of their time and that modeled architectural projects that are the signature of the municipalities in which they are located. Before a man who He designed an entire village without cutting down a single treeone person stood up and decided it was time to collect their story in a documentary.
This idea was born from a conversation between friends and members of the Cultural Association December 31 of San Silvestre de Guzmán. They learned that in this town the Pius XII neighborhood It had been designed by Alejandro Herrero, an architect who had an important role in this municipality of Andévalo.
Given this discovery, they decided to do a little research on this architect and his life, searching the Municipal Archive of Huelva to carry out a exposure. This was a complete success, but there was one person who didn’t know much about it and thought that Alejandro Herrero’s story deserved to be known beyond San Silvestre de Guzmán. This person is Narciso Rojasa film fan who proposes to the 31 de Diciembre Cultural Association to bring his story to the screen through a documentary filmthus the seed of The invisible city.
Something that began with a casual chat is today a more than established project that is also carried out in a disinterested by a team of people who have supported Rojas in this documentary. This film production seeks to capture the different architectural works that Alejandro Herrero left as part of his indelible legacy throughout the province of Huelva.
Alejandro Herrero jewelry scattered in Huelva
The documentary aims to focus on What Alejandro Herrero meant for the design of the city of Huelva and how he was in charge of the General Urban Planning Plan of Huelva in 1940. To do this, the documentary does not use dramatized narrations, but rather scenes with real current people in front of the architect’s constructions so that the viewer can see them with their eyes. the one who really knows the importance and history behind them.
In Huelva he was in charge of designing the Andalusia Avenue as an entrance to the city years before the highway was built and when the land was just dirt. He was also in charge of devising the emblematic gas station in front of Hipercora work with an overwhelming design for the time, but his works go beyond the capital.
One of his most interesting projects is carried out on a farm where he builds the Las Herrerías mining townin Puebla de Guzmán, without cutting down a single tree of the place, accommodating the layout to the natural space. He also worked on the lovely Pius XII neighborhood, which leaves no one indifferent. In all of his constructions, without a doubt, he reflected the vision of a man who respected the elements around him to integrate them into the plan.
The invisible citya documentary “made by many people”
The 31 de Diciembre Cultural Association helps in the production of the documentary, but in order to be able to do it independently it was decided that the best option was to launch a crowdfunding campaign on the well-known Verkami platform. Thanks to this, anyone can support the documentary with the contribution they wish and be part of its creation getting different gifts in return.
Thus The invisible city becomes, as its director Narciso Rojas points out, a documentary “made by many people”since each donation turns people into microproducers and is one more step so that the story of Alejandro Herrero can be known by the people of Huelva.
The objective of the crowdfunding campaign is set at 3,740 euros, this is the necessary budget that they have estimated for the equipment. This will be used to a greater extent to finance the musical part that will involve the documentary, but also for promotional actions, maintenance of the equipment, elements for lighting and sound during recording. For their part, the members of the team that will bring the documentary to life will also provide their personal equipment for filming, everything to be seen on the screen. the story of a man ahead of his time.
A totally selfless team
In addition to Rojas as the precursor and director of this cinematographic creation, the production team is accompanied by three students from the art school Leon Ortega. The music school teacher also joins the project Narciso Pereawho selflessly he composed the soundtrack that will spin the documentary. It also has two actresses, Manuela Ambrojo and Maria Gonzalez.
Ana Santos has been in charge of putting the cover to the documentary with a sign whose centerpiece is the map of the Hipercor gas station that shows behind it the urban map of the capital from years ago. Without a doubt a faithful representation of the essence of this documentary in which we start from the past to travel to the structures that still exist in the present.
