El País Editorial
The Uruguayan Florence Crosta (Montevideo, 1994) moved to the New York neighborhood of Williamsburg in 2022. With a Hasselblad photographic machine on her shoulder, she emigrated determined to pursue a photographic career that today is more than a decade old and already reaping success.
In her art, she combines her Uruguayan roots, her passion for the sea and light, and also her love for New York, the city that welcomed her and where she now resides and works as a freelance photographer.
With her photographs, she explores loss, relationships, and life. “Daily rituals through human presence and nature. How these two who don’t always seem to be connected, are one,” she explains.
While she does not consider herself a documentary photographer, her work alludes to it, with an intimate and respectful approach.
Her love for photography was born when she was very young. First she used the family camera until she was just 8 or 9 years old when she was given a Pokemon camera for her birthday.
Photo: Florence Crosta
Last year, Crosta graduated from the Creative Practices from the International Center of Photographyone of the most important institutions dedicated to photography in the world.
He participated in various group and international exhibitions, but among them stands out, perhaps the most important of all at the moment, Lifelineswhich took place at the ICP museum in the Lower East Side of Manhattan and which condensed the work of more than 60 photographers from more than 25 countries.
Flor’s photographic practice explores the analogue edge and work within the darkroom, interpreting her own vision of nostalgia and how it converses with her present reality, with a broad influence of light and colors.
An example of this was his first solo exhibition called Satire vs. Realityopened in February at Estudio Las Estrellas, in La Barra de Punta del Este, which showed the way in which she interprets the irony of what is acceptable within society.
Using the legendary book The Official Preppy Handbook, written by Lisa Birnbach, the professional combines portraits taken from fictitious realities taken last year in New York and that give a good overview of the universe in which she develops her work.
The Uruguayan is also co-founder of Small Table Collective, a collective of 11 photographers from different countries who share their own vision of the world. Currently, she is curating the collective’s first show, I know this placewhich will take place in Switzerland and will open this month.
The exhibition will collect various visions of the home and Flor will take the opportunity to show her most recent project, Volver, which is still in the creative process.
“I used to think that what made a place a home was the people who lived there. This series of photographs, taken on my last trip home, represents how much I needed to photograph my loved ones, their daily routines,” she reflects.
“Instead I found myself observing nature and visiting all these places that I didn’t know meant so much to me,” she explains. And she adds: “Volver tries to answer what makes Uruguay my home.”
