After months of negotiations in reserve, Copec sealed the purchase of the hamburger and food chain, Streat Burgerfounded in 2016 and currently has six stores distributed in the Metropolitan Region and one in the O’Higgins region.
In this way, the company chaired by Roberto Angelini (whose family is the fifth most millionaire nationally, according to the Forbes ranking) expands its brand portfoliodiversifying its businesses beyond fuel service.
In that sense, this new investment adds to Copec’s portfolio made up of Blue Express (dedicated to sending and receiving parcels) and Copec Voltex (aimed at charging electric vehicles).
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How did the purchase of Streat Burger come about?
The last location opened by the gastronomic company founded by Diego Desmadryl and Nicolas Lipthay It was the one in Copec de San Francisco de Mostazal, a few kilometers ahead of the Santiago exit to the south, in December 2023.
According to what those familiar with the negotiation told DF MAS, this was the first litmus test to cement the oil company’s interest in the hamburger chain, which they successfully overcame: “The fuel company was so delighted with the brand and the culture. who offered to buy them,” says the aforementioned media.
In what is to come, one of the important aspects that should be made known is the role that the founders will play in the new acquisition of Copec, which stands out as a fast food restaurant and in the delivery segment. Surely, both could be used to reinforce Streat Burger’s presence in its service stations and independent stores.
Copec’s retail manager, Nicolas Rostagnoexpressed that “we see a great opportunity to enhance the growth of Streat Burger, leveraging our capillarity, digital ecosystem and loyalty program.”
Copec’s striking strategy with Streat Burger
According to the executive’s words, the fast food chain is reinforcing an eye-catching strategy. The idea is create an ecosystem of brands that can meet customer needswhich is possible through the cross selling —in other words, cross-selling.
For example, while a driver charges his electric car in Copec—which usually takes a considerable amount of time—he can access other company services, such as tasting a hamburger from its new brand.
“Meeting their (customers’) new needs is an inexhaustible source of value and differentiation, which will be accentuated with the growth of the electromobility network in our service stations. This, therefore The charging times of electric vehicles open spaces of opportunity to capitalize on cross selling and the average purchase value of customers who visit us, by offering them a brand with great appeal in all our locations,” Rostagno told Diario Financiero.
