Since its launch in 1998, the Fiat Strada has left an indelible mark on the history of the brand, standing out for its enormous success, its durability and the innovations it introduced in the automotive sector.
Not only has it been the best-selling vehicle in countries like Brazil for three consecutive years (2021, 2022 and 2023), but it has also dominated its category for 21 years.
Recently, this pick-upproduced at the Stellantis Betim Automotive Hub in Brazil, has surpassed the impressive mark of half a million units manufactured since the launch of its second generation in June 2020.
The Fiat Strada underwent significant changes at the time, featuring a double-cab configuration with four doors approved for five passengers, a renewed design, new suspensions and notable features such as the best turning circle in its class, greater ground clearance and approach angles (up to 24º) and exit (up to 28º), placing it at the forefront of the segment. These improvements were based on the MPP platform, specifically dedicated to the development of this new generation of trucks.
Since its launch almost four years ago, the new Fiat Strada has maintained its position as a market leader, garnering numerous awards from both the press and the public, thanks to its impressive sales figures and continuous innovation.
In 2021, Fiat introduced the first CVT automatic transmission in its category in the region, marking another milestone in the evolution of the Strada.
Last year, the 2024 lineup received even more improvements, including a new turbo flex engine, design changes and the introduction of the new Ultra version, expanding the range of available options.
It should be noted that the Fiat Strada It is also exported to different markets in the region such as Uruguay, Paraguay and Argentina.
