At an event held at the iconic Colon Theaterfrom the City of Buenos Aires, Renault Argentina launched a new advertising campaign. It is a striking production that shows the integration of the automobile into national culture and its evolution towards clean and efficient technologies.
The audiovisual piece, called “Argentine Stories”, highlights how the brand’s vehicles were witnesses and protagonists of key moments in the lives of people in this country, with the promise of continuing to innovate towards a future with sustainable energies.
“I am pleased to present our latest campaign in Argentina, which demonstrates how the brand has been part of the national identity for many years and will continue to do so with a new chapter of the electric revolution,” said Arnaud Belloni, Global Marketing Director of renault.
“Argentine Stories” tells how the vehicles of renault They were present at various significant moments for millions of inhabitants of this territory and how they will continue to be part of their lives. “Without any route left untouched by a Renault, the short highlights the shared experiences and memories that have been created on these trips,” said Cristian Aguirre, Advertising and Digital Marketing Manager of Renault Argentina.
The French automaker has the largest number of vehicles in circulation within the national vehicle fleet, according to company data. This consolidates it as one of the most influential players in the country’s automotive industry over the last decades.
This deep connection with Argentines was evidenced in the campaign through this audiovisual production that moves by portraying different stories and experiences lived by people.
The audiovisual piece highlights the role of the diamond-signature automobiles in these stories, not only as present elements, but as catalysts for important memories. “Renault is one of the brands that has always been closest to Argentines; close to entrepreneurs, families; accompanying them on their vacations, trips and unforgettable moments,” Aguirre added.
All these insights advertising motivated the company to create, together with the team of Publicisthis exciting commercial that was developed with a large advertising production throughout the country and that showed recognized places.
“It is a sensory campaign, full of connections and memories. They are everyday stories, small if you will, but they speak of the greatness of the brand and what it means to the lives of Argentines. And it makes it clear that the story of Argentina and Renault continues, but like never before,” added Fabio Mazia, CCO of Publicis.
The direction of the audiovisual piece was in charge of Marcelo Vergara, Argentine executive creative director of Publicis Conseil, and the team of Argentine directors Pantera. The focus was on the emotions and memories associated with the use of Renault vehicles, creating a bridge between the past and a promising future in Argentina, through the new Megane E-Tech 100% electric.
“Argentine stories” not only connects the brand’s successful past with its future, but also introduces the vehicles 100% electric E-Tech from Renault. This approach points the way toward a sustainable mobility to link the brand’s legacy with future innovations.
The launch at the Colón coincided with the presentation of the Renault Megane E-Tech 100% electric, featured in the commercial as one of the main models. This vehicle shows the new brand identity, characterized by a revolution in design, innovation, safety and technology. It also marks an important milestone in the company’s strategy towards a cleaner and more efficient mobility.
“The Megane is a car that won the hearts of people since its arrival in the country in the nineties and that returns to our country. On this occasion, in its 100% electric version, an image of what Renault represents for Argentines and this bridge with history that is reflected in this campaign,” said Agustín Kovarsky, Marketing and Product Director of Renault Argentina.
The commitment of renault with innovation and its link with Argentine society continue to be key in its strategy to shape the future of the automotive industry in the country. Always, with a strong commitment to innovation and sustainability.
