Roku means “six” in Japanese and from this concept comes the idea of this revolutionary shoe made up of 6 only pieces. A cushioned sole, a woven upper, the 3D socklaces and a light sole that make up a … sneaker model that hit the market last March and whose stock has already sold out in several international markets, as confirmed to Summum by the brand itself.
It is a revolutionary concept of sustainable spirit, connected to the iconic Wabi model Of the brand Camper, and reinvented with a contemporary look. Modular and ergonomic, the shoe is inspired by the organic and functional shapes of traditional Japanese objects. These are six removable and interchangeable pieces that will make up a final sneaker which promises to become a bestseller and whose launch also implies a commitment to sustainability. Not in vain, its sole is made with XL EXTRALIGHT® SUSTAINABLE+, a material made from 51% of industrial by-products recoveredin order to reduce waste.
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The elements of Roku HE They sell assembled in the shape of a shoe, or separated into four different packs, giving the customer the possibility of building their own unique model. Developed over more than two years, it embodies one of the most ambitious and inventive ideas in Camper’s history. «We wanted to create a shoe that every Camper fan could enjoy your way», explains the Camper design team. “It is a complex concept to develop, but a simple shoe to manufacture.”
He Roku design is based on a minimal selection of ingredients recycled and reused, and in an innovative one-piece knit technology that reduces CO2 emissions and contributes to Camper’s zero waste goal. Entirely dispensing with glues, the shoe is easily disassembled, repaired and recycled throughout its useful life, creating a product without limits.
For this summer, the sneaker comes in a selection of colors including white, black, khaki and bright red. Acquired in its disassembled form, the different parts of the shoe can be assembled, customized and reassembled to create up 64 looks and color combinations. Its price sale is 180 euros
