We are entering the most exciting and probably one of the most historic times in technology. The era of mobile AI is here, which for Samsung began with the introduction of Galaxy AI features on the Galaxy S24 series, our first AI phone.
Revolutionizing mobile experiences with a hybrid AI approach
To bring the real-life benefits of generative AI technology to the Galaxy S24 series, we took a hybrid approach to our AI integration. AI offers many possibilities and we believe that mobile devices are the main access point to unlock its potential, as users around the world continue to rely on their phones for most of their daily needs.
The essential role that mobile devices play in everyday life shows us that they are personal items that users use during many decisive and memorable moments. We understand these behaviors and believe that smartphones should be an ideal work tool so that users can truly make the most of important moments in a simpler, more intuitive and more memorable way. We also recognize the importance of privacy, which is why we give users full control over what they want to share and what they want to keep private.
We believe that our hybrid approach is the most practical and reliable solution to meet all these needs while also putting Samsung at the forefront. We offer users a balance between the instant responsiveness and added privacy assurance of on-device AI, along with the versatility of cloud-based AI through open collaborations with industry-leading partners to deliver a variety of functions necessary for daily life.
Expanding possibilities with on-device AI
We created the ‘Instant Translation’ feature on the device based on AI, because voice calling is the essential feature of a smartphone, as well as an intimate and private means of communication. Samsung is committed to empowering users to communicate without language barriers, also ensuring that every communication is secure and private.
To make this feature a reality, our R&D team worked day and night as part of a collaborative process that truly empowered our teams. From right-sizing AI language models to training and testing in real-life scenarios, our R&D organizations within the MX business challenged themselves and pushed the boundaries of what we thought was possible for this feature to run completely on the device.
Samsung’s global R&D networks around the world, which are in charge of growing top talent and developing core technologies in each region, have also played a critical role. Samsung research centers around the world, including Poland, ChinaIndia and Vietnam, have dedicated themselves to developing and expanding the languages supported by Galaxy AI. Languages are always cultural, contemporary and localized, so to help people break language barriers and communicate more naturally, the role of our local R&D offices is crucial, mainly when opening new ones. possibilities for users in more regions.
All of these efforts have allowed Samsung to offer something completely new that I am happy to share. Soon, Samsung will expand the power of Galaxy AI beyond Samsung’s native calling app by expanding Simultaneous Translation to other third-party messaging apps to support voice calling. So you can stay in touch with friends or colleagues, communicating through your favorite apps in multiple languages.
And since this feature has been integrated into our on-device AI language translation model, users will be able to experience barrier-free communication without worrying about privacy issues, such as when personal data is shared outside of their phone when using Translation. Snapshot.
I expect more and more mobile AI features to be incorporated into mobile devices as the intelligent computing power of the latest chips (particularly NPUs) advances at breakneck speed, along with other technologies. This will allow more people to adopt AI, making every day more convenient while offering greater peace of mind.
Growing Galaxy AI for the needs of tomorrow, today
This exciting news is part of extending our commitment to Galaxy AI and entering the next phase of the mobile AI era. The introduction of Galaxy AI on the Galaxy S24 series was just the beginning. To deliver a completely new and unique AI experience, we will further optimize the Galaxy AI experience for upcoming foldable devices. Our foldable devices are Samsung Galaxy’s most versatile and flexible form factor, and when combined with Galaxy AI, these two complementary technologies will unlock all new possibilities.
Samsung is also committed to expanding Galaxy AI experiences across the broader Galaxy ecosystem in a way that only Samsung can. As the era of mobile AI advances at a rapid pace, Samsung is accelerating innovations in mobile AI to meet the needs of not only today, but also tomorrow.
