The Canadian chain Boston Pizza It has a long tablecloth in Mexico, as it is celebrating 60 years in the country that has become the second most important for the brand. Which, today, has 22 restaurants and an investment perspective of at least 25 million additional dollars in the next five years.
By 2030, the chain projects the opening of at least 12 new business units in important cities of Mexico. Which means a territorial expansion of 70% and its arrival in strategic areas of the Center, West, Bajío, North and the Riviera Maya.
In accordance with Lorena Díaz Guerrero, Marketing Director of Boston’s Pizza in Mexicocelebrate 60 years with important results, and the board highlights the growth that the brand has had during the last three years, where they registered growth in sales of close to 87%.
“And for this year we expect at least a 10% increase in this same line. We are doing well and we are going for more,” she emphasizes.
Boston Pizza, a brand with solid growth in Mexico
To achieve a 60-year presence in the country, Boston Pizza has stood out for offering competitive advantages over other franchised business options, since they have two complementary businesses under one roof: restaurant and sports bar.
Both are complemented by a solid and proven operation, consolidated social networks for marketing campaigns. In addition, more than 80 dishes on the menu in 10 different categories for all tastes and a children’s area for the little ones in the family.
For this reason, in 2023 the business units in Mexico obtained sales of more than 1,200 million pesos. Generating more than 2 thousand direct jobs and indirect in the cities in which it has a presence.
“This development is due to the fact that the brand has permanent support with its franchisees, from the location of the site and the construction of the premises. Until its inauguration, supply, marketing actions, staff training and day-to-day operation, Díaz concludes.
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