With the driving of Agostina Scioli, Infobae Talks Real Estate brought together industry experts to analyze trends and advances in the real estate market. The program provided deep insight into the emerging strategies and technologies that are shaping the future of the industry.
Among those interviewed was Sebastián Sosa, president of RE/MAX for Argentina and Uruguay, who highlighted the growth that has been registered in the value of properties. Furthermore, he explained how the collaborative model It allows numerous agents to prosper through a strong and efficient network.
“In the past, information was taken care of: it was kept under lock and key. Today, the world is changing and we have to put the data on the table. If you are of value to the group, people will appreciate you; Without a doubt, giving in also helps you win,” said the executive.
Meanwhile, the second guest of the program was Viviana Yacoub, president of the studio that bears his last name. The architect emphasized the significant impact of the virtuality in real estate: Through digital visits and interactive tours, people can now explore properties from anywhere in the world, which has significantly streamlined the purchasing process.
Likewise, he highlighted what the differentiation strategy that your company has been doing: “We focus on advice, creating a good human team and maintaining excellent treatment with colleagues; In addition, we have a social commitment to help people reach their first home without stress.
Then it was the turn of Uri Iskin, co-founder and CEO of HITwho addressed the adaptation of the spaces of coworking to hybrid employment. The pandemic accelerated this trend of turning offices into flexible and efficient sites for companies seeking to reduce operating costs and provide a collaborative environment.
“Many clients tell us that they are having a hard time attracting and retaining the talent they need and that it is no longer just about salaries. These types of places encourage attraction to the job proposal; especially in the new generations,” said the executive in Infobae Talks Real Estate.
Another of the program participants was Matías Chirom, co-founder and CEO of Baigun Realty. During the interview, the professional spoke about the evolution of the industry and how his company seeks to differentiate itself from traditional real estate companies: it is about being in all stages of the process to function as a true business community.
In fact, he revealed what is the key to offering quality services in this sector: “Our purpose is to improve the quality of life of people in the city in a very proactive way: accompanying the client and truly being an ally that understands their needs. needs”.
The closing of the program was carried out by Bruno Drobeta, co-founder and CEO of Rextwho addressed a phenomenon that is causing talk at a global level: the real estate tokenization. This innovative technology allows a property to be divided into multiple digital parts to facilitate real estate investment and management.
In addition, he revealed how you can begin to be part of this type of projects through his company’s platform: “The ease represents one of the greatest attractions of this alternative. The process is set up to be 100% virtual, but obviously we are here to advise the user so that they can understand their profile.”
Through the different voices that participated in the program, Infobae Talks Real Estate managed to offer a comprehensive and detailed vision of the current trends and challenges of the real estate market. Innovation and adaptation emerge as keys to success in a constantly evolving sector, demonstrating the importance of being at the forefront of new technologies and strategies.
