ANDIn this chapter of the video interview, a factor that has been the focus in recent years is highlighted: artificial intelligence and how this tool is interacting in the processes of the sector.
Currently, Artificial Intelligence (AI) has positioned itself as a disruptive element and although it has not yet been fully implemented in all marketing and advertising processes. However, the trend is clear and Pablo Verdenelli, CEO of Seenka Media Data, makes it clear: Artificial intelligence will allow a more dynamic and natural interaction with data. Instead of traditional PowerPoints or PDFs, companies are starting to use more intuitive interfaces powered by this tool, making data analysis efficient and fluid.
Furthermore, in this video interview, Seenka’s approach is clear and that is to “put data to work.” Instead of data sitting idle in static files, they seek to make the most of it to improve decision making.
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