Between June 5 and 8, the Santa Fe town of Armstrong brings together the main protagonists of the Argentine countryside. One of the companies that has a stand at the fair is Massey Fergusona world leader in the design, manufacture and distribution of equipment and agricultural solutions
As part of its 55th anniversary in Argentina, the company exhibits its complete portfolio of products that stand out for their ease of use and reliability, under the motto “Born to Farm.” In this way, it continues to reaffirm its commitment to the sector.
“Agroactiva is a very important fair for our business, in a year of much more optimism. We arrive not only with the products we already have, but also with the launches we present here,” said Sergio Karin, commercial director of Massey Ferguson for Latin America.
In this edition, the company presents several notable technological innovations. The 5,000 square meter stand displays the complete product portfolio, an after-sales area with its line of lubricants, refrigerantsOpti-Diesel and the new agro tire line.
Furthermore, the area of Trimble PTX technologyresult of a joint venture between AGCO and Trimble, which provides precision farming. In this section, visitors will be able to interact with Mafethe virtual assistant of Massey Ferguson.
The innovations exhibited by the company in Agroactiva 2024 They are designed to increase efficiency in the field. Among the new features are the MF 500R Series sprayer and the rake RK 381DNwhich differentiate themselves in the market because they not only increase productivity, but also optimize the use of resources and reduce working time.
For his part, the MF 500R Series sprayer It is a robust solution for agricultural applications thanks to its user-friendly design and advanced technology. Meanwhile, the RK 381DN guarantees exceptional performance on uneven terrain, ensuring precise raking that improves forage collection.
“We continue with the strategy of selling solutions to agribusiness, beyond tractors. We came out of two very difficult years due to the drought and now we see a much more optimistic outlook, which allows us to work with the complete portfolio; That’s why we launch the sprayer MF 500 Rwhich complements the mix of products that makes us so competitive and that we have historically had in Argentina,” Karin added.
The commitment of Massey Ferguson with the agricultural sector has achieved a significant impact over the years. The company not only focuses on the sale of machinery, but also on offering accessible financing. In Agroactiva 2024the company presents exclusive financing opportunities, including 0 rates in up to four years.
“Our business is very anchored in financing. We arrived at the fair with unmissable rates, which is a respite for producers to optimize our sales through production,” explained the organization’s commercial director for Latin America, emphasizing support for regional economies.
The story of Massey Ferguson in the national territory begins in 1969, in the Santa Fe town of Grenadier Baigorria, with the production of tractors for the local market and Latin America. Since then, it has evolved significantly and has managed to stand out in the local market through the commercialization of combines and tractors that became leaders.
“We are very anchored in Argentina with the Massey Ferguson brand, very happy to celebrate 55 years in a country that is so strong, is so rich, is so big, but with its challenges,” concluded Sergio Karin. This commitment and vision for the future seeks to continue being a key ally for agricultural producers in the country and the world.
