Movistar Prosegur Alarmas, a Spanish company in the alarm sector, has reached an important milestone by exceeding 500,000 connected alarm customers in Spain, which positions it among the top ten companies in the sector worldwide and the third in Europe. In fact, the company has doubled the customer base and increased its market share by more than 20pp since the creation of the jointventure. In addition, monthly registrations have quadrupled and customer satisfaction has improved by more than 36pp. This reflects a rising trend in the sector, supported by growing awareness of home security.
«We are very satisfied to have achieved the objective of being able to announce that we have reached the figure of 500,000 customers. This achievement is the result of our commitment to safety excellence and customer satisfaction.”it states Fernando Saldaña, Commercial and Marketing Director of Movistar Prosegur Alarms.
The security company has achieved notable growth in the first quarter of 2024, highlighting solid progress in all key areas of its business. The customer base has increased from 454,000 to 505,000, which represents an increase of 11%. Besides, casualty rate has decreased from 14% to 12%, and the average revenue per user (ARPU) has increased by 6%. The service margin has also improved significantly, going from 18 to 21 euros, which is equivalent to a growth of more than 17%.
This growth shows the expansion of the alarm market in Spain, which has doubled in the last decade, exceeding 3 million connected alarms. However, our country still has a long way to go in terms of alarm penetration, compared to other neighboring countries, such as Norway, Sweden or Ireland, which have percentages of 23%, 18% and 16%, respectively. , in relation to homes that have alarms, which suggests sustained market growth in the future.
“During 2023, we have doubled market growth, with an increase of 10% compared to 5% for the overall market. Looking to the future, we will use our technological capabilities to continually improve our customer service and prevent risk situations.”highlights Fernando Saldana Commercial and Marketing Director of the security company.
New positioning: SuperSecurity
Furthermore, within this growth plan, they have presented their new campaign focused on SuperSecurity aimed at strengthening its position as a leader in the alarm market. With the aim of doubling its customer base in the coming years and positioning itself among the top 5 worldwide, the company is betting on the support of a strategic alliance between two giants in the sector: Movistar and Prosegur. This collaboration has allowed the company to consolidate itself as a benchmark in smart security, offering innovative solutions to protect homes efficiently and effectively.
This new initiative also aims to raise awareness among society about the importance of security at home and reflects the company’s commitment to offering advanced security solutions that adapt to the changing needs of modern homes.
“Movistar Prosegur Alarmas is well positioned to capture the market opportunity, focused on generating value and continuously improving the customer experience. “With a clear and ambitious plan, we are confident that we will achieve our goals and continue to lead the home security market.”concludes Diego Torrico CEO of Movistar Prosegur Alarms.
