Panasonic do Brasil will add to its portfolio the line-up of Lumix cameras and lenses for marketing in Latin America. Starting in August, Panasonic will add this line to the master distribution run by Merlin Distributor for the entire region.
“For a few years now, Panasonic has been accompanying the growth of the camera categories mirrorless due to the great demand in the production of content. When Panasonic do Brasil assumed responsibility for directing operations in Latin America, we were already considering the inclusion of those categories for Brazil and Latin America. However, we believed that first it was necessary to structure and strengthen the line of products that were available for the region: ProAV professional cameras and also projectors” said Rodrigo Costa, Sales Manager of Panasonic do Brasil. “Now that our marketing network has been implemented and established, we understand that it is the ideal time to introduce the category in the Latin American markets. “Lumix is a recognized and very well-established product line throughout the world,” added the executive.
For Edson Marion, CEO of Merlin Distributor: “This is great news for all of our large number of resellers and business partners throughout Latin America, having the possibility of accessing the distribution of a line of products of high technological quality such as is Lumix and imposed on the market as an absolute reference in its entire range, being also a new challenge for our company to continue achieving sales records in the region together with all of them in the distribution of each line of products that Panasonic entrusts its distribution”.
