The company has shared with attendees the evolution and all the achievements achieved thanks to the Smart Green Movement since its creation in 2017, a Sustainability 2.0 project whose main objective is to recover our ecosystems through action. This concept places the focus of the solution to the problem of climate change on the individual, and invites companies and public organizations to take a step forward and embark on projects with the same objective that have a real impact on our environment, becoming responsible for them from beginning to end and mobilizing the rest of society.
Smart Green Spain now has more than five years of experience, three fields of action developed in our country and the involvement of companies, public institutions and individuals: Smart Green Treeswith the goal of planting 48 million trees together each year; Smart Green Bees, whose objective is to repopulate 48 million Iberian bees each year; and Smart Green Seaswhich aims to recover the Mediterranean Sea thanks to Posidonia Oceanica.
Through the Smart Green Movement, the company seeks to inspire a change of mentality in green projects to focus on the power of each individual action, and thus cause a real and large-scale impact in the fight against climate change.
“We are proud to open the doors of our new Hanok House, a scenario for alliances that welcomes all sectors of society, companies and institutions that make the advancement of the Smart Green Movement possible. This house perfectly represents our values, our Korean essence and the brand purpose that drives the fight against climate change through action, and which we are so proud to lead,” says Jaime de Jaraíz, CEO and president of LG Spain. . “Making this place a meeting point where we can convey an important message, which allows us to get closer to the most influential people and entities in our country, and continue exploring the path of Sustainability 2.0. Built under the spirit of the Life’s Good philosophy, which makes us face the challenge of combating climate change with optimism and courage, we have in our headquarters a place for society, the planet and our future.”
Self-sufficient innovation for reduce the impact on the planet
The Hanok House, reflecting the Smart Green philosophy, is self-sufficient, connected and sustainably supplied, as it produces, stores, saves and shares clean energy. With this construction, LG demonstrates the power of technology and innovation to create products that help consumers live better and more sustainably. In addition, it replicates the traditional architectural style of homes in Korea, as a tribute to a leading culture in the technological innovation industry and committed to sustainability.
The house is equipped with the company’s latest advances, both inside and outside, such as aerothermal and air conditioning solutions and maximum efficiency appliances that facilitate domestic self-sufficiency through clean energy. These technologies generate lower energy consumption than a traditional home.
After this inauguration, LG aspires to continue adding allies to the common cause of creating a better and more sustainable future through the regeneration of ecosystems and action. Expanding the fifty CEOs, ministers, regional presidents, ambassadors, scientists and representatives of public institutions, organizations and foundations of all kinds who have already passed through this home to learn first-hand about the Smart Green Spain movement – Sustainability 2.0.
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