The Unique Shopping Center is nominated for CLICC Award in three categories, a call made by the Latin American Chamber of the Shopping Center Industry which will award the awards on June 26 in Brazil.
The nominations that the shopping center recognized for its outlet prices and presence in Cali, Yumbo, Dosquebradas, Pasto, Barranquilla, Neiva, Villavicencio and soon in Bucaramanga, they are in Corporate Social Responsibility, Marketing and Culture.
In Corporate Social Responsibility it could win the award due to the social impact it makes through the program After Schoolled by the Unique Foundationfrom where the social and emotional skills of children between 5 and 13 years of age are promoted, through artistic, sports, cultural and technological activities, with permanent psychosocial support.
Another of the initiatives with which it participates in this contest is its AniverSaldos Marketing campaign, which it launched in 2022 to celebrate its 25 years, with four biographical shorts that narrated the history of the shopping center, from its beginnings to becoming a leader in the trade. In colombia.
The campaign involved clients, tenants, collaborators and families benefiting from the shopping center foundation.
The third category recognizes the organizational culture program, which has made it possible to promote the company’s fundamental values and principles, carry out training programs with professional and personal development opportunities for employees, promote collaboration between teams and give employees the opportunity to actively contribute to decision-making and the continuous improvement of the company.
The directives highlighted that The CLICC award recognizes the excellence of the most outstanding projects and initiatives of shopping centers in Latin AmericaIt is a stimulus for the development, growth and innovation of the sector.
