Bad news for Paramount+ viewers: their subscription prices are about to go up again. The higher prices, which were announced this week and go into effect later this summer, are another example of the streaming industry’s unfortunate habit of ripping off TV customers for everything I have.
Why are all cats so similar to each other and dogs not?
Reuters reports that the cost increases are as follows: subscribers with the Paramount+ and Showtime plan you will see an increase of $1. For new customers of this plan, the payment increase will begin on August 20, while for existing users, it will take effect on September 20. Meanwhile, for those who subscribe to Paramount+’s limited commercials plan (which is a legacy account and is no longer available to new subscribers), their rates will also increase by $1, reaching $7.99 on September 20. Finally, the Paramount+ Essential Subscription, which also has limited ads, will increase by $2 on August 20, making the new price $7.99.
Gizmodo has reached out to Paramount Global for comment on the price increases and will update this story when we hear back.
It’s worth noting that Paramount isn’t alone in committing this sin. Virtually every streaming service – from Netflix to Hulu, Disney+ to (HBO) Max – has proposed raising their prices in recent years. The only streaming service in my rotation that doesn’t seem to have picked up lately is the criterion channelwhich is yet another reason to sign up for their service.
The unfortunate truth is that streaming companies have a gun to viewers’ heads. If you want to tune in to see these sites’ original content (some would argue that most of the content isn’t worth tuning into), you have to accept whatever price those companies set.
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