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Abarth Racer’s Academy is the free proposal aimed at customers and users of the brand owned by Stellantis (linked to the sports versions of Fiat) that, starting in July, will offer a driving program at the Autódromo de la Ciudad de Buenos Aires so that everyone can learn about the sportiness and speed that the models offer.
These product handling sessions will be held starting next month, the brand said. “The Abarth is a vehicle that deserves to offer this different sports experience to the customer, dealers, and the press, where they can share these moments in a very safe space to work with these sports cars,” it said. Martín Zuppi, General Director Stellantis Argentina, during the presentation of the program, and explained that “it is ideal because People know a little more about the benefits of these products, not only from a sporting or aesthetic point of view, but also from a performance perspective, and that is the idea of holding these conferences, reach the Abarth user, what a vehicle like this has to offer.”
For its part, Martín Scrimaglia, Brand Manager of Fiat & Abarth in Argentina, explained that the Abarth universe in the country is very large, since the brand was born in 1949, in Bologna, Italy and since that moment there have been cars in the country. In the short term, this action will reach around 300 Pulse and Fastback customers and in the future it will reach another 900 customers with the previous models.
“The first customers of the Abarth Pulse and the Fastback have an ambition for sportiness and track day, but, ‘they don’t exercise’, so we did two pilot tests and everyone came out fascinated and that encouraged us to create these days where they can exploit that passion, that taste they have. We found that the majority of customers have never set foot on a road course and being in the pits with the cars, the noise of the engines, the braking, the curves, is something completely different and ideal for these users of the brand. It is a very well designed activity with professional pilot instructors. It is important that they have that experience,” he added.
About this, Zuppi stated that “the intention is simply to demonstrate to customers and the market that what we are putting on the track is not only aesthetic, but has to do with performance and in a space like the Autódromo where there are “So much history, races and sportsmanship make it the ideal place to hold these meetings.”
Starting in July, the program that will be held is based on two thematic axes: the first is about safe driving, where you learn about common driving situations and attendees will perform Classic maneuvers such as the ‘moose test’, braking on wet surfaces, slalom and othersMeanwhile, the second axis includes instruction in sports driving on the track where The instructors will guide you to learn the most important tips for sports management and at the closing, guests will participate in different competitions with prizes for all of them.
Along with the driving explanations and prior to the tours on the track, attendees will receive detailed information about the Abarth models and their characteristics of both the Pulse and the Fastback that will be available on the circuit. There are also simulators where they practice the 5 circuit, catering service and a static display of historical vehicles, among other attractions.
“True immersion in the universe of the most famous scorpion in the world is possible through ‘The Scorpionship Club, the benefits club through which we will provide different exclusive opportunities to clients. One of these is the Abarth Racer’s Academy, it is the opportunity for our customers to connect even more with our universe and feel all the emotion and adrenaline of an experience on the track,” said Scrimaglia.
In July, the official launch of The Scorpionchip Club will take place and it will be through contact with this benefits club that those interested can join and participate in the Abarth Racer’s Academy, which has limited places.
As part of the brand’s program of exclusive experiences for owners of Abarth models, Racer’s Academy already has a second part planned. “We say that it is intended for all owners of Abarth models. Today the Pulse and the Fastback are being tested, but the idea is to amplify it, add all the 595 and 500 Abarth customers and even add the customers of historical models that are presented. The public is all users of Abarth models, the next two dates are in July and August and we are preparing the following calls. We are talking in 2025 about bringing this experience to the entire country. Customers who want to live this experience sign up through The Scorpionchip Club, where they will also be informed about Abarth accessories and all the brand’s news,” said Scrimaglia.
Each day runs from 10 a.m. to 5 p.m. and groups will not exceed 20 people “to best accompany each of the participants. In the first two editions we are going to focus on customers who bought Pulse and Fastback as a treat and recognition for having chosen us. And, for the following sessions we will open the range by expanding the program to other users of previous generations. These days are free of charge and the only thing the owner has to do is register and have the desire to come and spend a unique day at the Autodromo,” added the Brand Manager.
“We had a reception with Pulse Abarth and Fastback Abarth that was superior to what we thought regarding sales and acceptance by people. We are very happy to be able to provide a product like this in Argentina that surpassed us in volume and expectation,” concluded Zuppi.
