After less than 16 hours after the interview of Tucker Carlson to Javier Milei, candidate for the presidency of Argentina, The video became one of the most viewed in the history of xformerly known as Twitter.
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The content exceeded 300 million views and surpassed other publications made by the same journalist, which were already some of the most viral on the social network.
Even the numbers in this note are up to five times higher than publications made by international figures such as Rihanna, Cristiano Ronaldo or Barack Obamawho are three of the personalities with the most followers on the application.
Tucker Carlson is an American journalist who recently began his career creating content for Fox News for 14 years and being one of the most influential conservative figures in the United States media.
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Its arrival on the social network has impacted video consumption. His first video publication exceeded 70 million views and his episodes maintain a similar average, where he usually makes opinions only in front of the camera or conducts interviews, such as the recent one with donald trumpwhich had 265 million views.
The potential of his videos has made Elon Muskowner of X, promote them and use them as examples of what he wants to do with this type of content in the application.
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The interview with Milei is another example of the viralization of its content. In just 16 hours (at the time of publication of this note) the talk with the Argentine candidate reached 326 million views, to which we must add 2.8 million more for the video that has subtitles in Spanish.
Additionally, the publication has 175 thousand likes, 49 thousand retweets and 8,195 comments. Figures that help the video go more viral and reach accounts that do not follow Carlson, but do follow content related to the Argentine candidate.
The reproductions of this interview exceed the numbers reached by a video published by Kemal Kılıçdaroğlu, candidate for the presidency of Türkiye, which in April of this year exceeded 100 million views.
Two examples that demonstrate the strong relationship that Twitter has with political issues, since personalities far from these topics such as Cristiano Ronaldo, Lionel Messi and Rihanna It has viral videos, but they hardly reach those numbers.
For example, Messi’s first goal in Inter Miami reached 17 million views and a recent post by Rihanna with a sports brand it exceeded 47 million.
Given the viralization of Tucker Carlson’s content, journalist Matt Binder, who specializes in technology, explained how x measures video views.
As an example, he took the interview with Trump, which had 265 million views, ensuring that this number does not literally refer to the number of times the content was reproduced, but to the number of times the tweet was viewed. So actually “the actual video view count” was 14.5 million, because that was the number of views of 2 or more seconds.
That is, the number of views refers to the number of times a person saw the tweet, without necessarily seeing the entire video or any part of it. This confusion is due to Twitter A few months ago it eliminated the option that showed the number of times a content was viewed.
