In a recent interview with Time, Jimmy Donaldson, better known as MrBeast, YouTube’s largest content creator, said that despite generating income ranging between $600 and $700 million annually, he does not really consider himself a millionaire.
Likewise, the content creator who is only 25 years old and already has 239 million subscribers on that platform alone, He assured that his mother Susan Parisher is in charge of managing all the accounts and funds he acquires. That is, one is the administrative part and MrBeast is in charge of the creative.
For its part, MrBeast’s work has led him to the fact that in 2023, will add 99 million new subscribersan unprecedented growth that almost doubles that of any other channel on YouTube alone, although the other platforms would need to be taken into account.
The YouTuber pointed out that behind the viral videos that have made him an internet sensation, There is a production strategy that involves high investments.
Thousands of hours of recording are dedicated to creating clips that do not exceed 15 minutes, always seeking to innovate and avoid reusing previous elements. This approach has led his team to adapt and modify ideas until the last minute, including accepting mistakes that have a high financial cost.
He also pointed out that each video generates a couple million in ad revenue, a couple million in brand dealsBut he continues to reinvest, going against other types of businesses, which has brought him the success and recognition he currently has.
For her part, Steffie Solomon, a comedian who collaborated with the television channel TikTok of MrBeasttold Time how the magnitude of the budgets exceeded any initial expectations, highlighting that there were no ideas too extravagant to be considered.
Donaldson has committed millions of dollars in donations to individuals, charitiesand other influencers, despite the fact that their production company and Feastables, their food company, have not generated enough profits in 2023, and it is thought that the same trend will have during 2024.
However, its recognition and the type of videos makes it attractive to several investments from large brands with advertising prices comparable to highly visible segments, such as ads on the superbowl.
According to Marc Hustvedt, manager of MrBeast’s YouTube business, said in the Time interview that due to MrBeast’s large audience, Brands pay between 2.5 and 3 million dollars for Donaldson to promote them on a social network.
Also, publishing an ad before one of your videos is around the same value. Although many brands have refused to pay for their services, their strategy continues to be to convey to their potential investors that if their product is promoted in a video it will be seen by millions of people around the world.
In the interview with Time, new information about the history of the popular YouTuber was also revealed. According to his mother, MrBesast was a promising high school athlete. baseball in his teens, but his life took an unexpected turn when he was diagnosed with Crohn’s diseasea pathology that causes inflammation in the digestive tract.
This change of direction led him to find his passion and success on the platform of Youtubewhere he started his first channel at the young age of 13 in 2012 and, shortly after, established the channel he maintains to this day.
“It was very difficult,” Mrs. Parisher expressed to the international media, but pointed out that at this moment it can be known that this mishap opened opportunities for her on YouTube.
