Olé in The Messi Experience, from the inside: out of 10 :: Olé

It is another world, in which Messi lives. MLS, Inter, Miami, almost permanent tropical heat…. And launch in a big way in Coconut, in an area with ocean views and high-end yachts. In that context of enviable peace and well-being, nature, buildings with palm trees, expensive cars, The Messi Experience World Tour that opens this Thursday, the same one that Olé toured in a high-level structure.

This immersive Messi museum, at the height of his career, mixes technology, design, history, disappointments and joys. Entering each room is permanently rubbing shoulders with Leo and his story.like going into his room as a boy in Rosario where he compared his height with that of his brothers Rodrigo, Matías and Sol.

And you also find a large screen, among many, with a recreation of his grandmother Celia, whom he points to the sky in many goals, telling her that he was going to be the best in the world, with a maternal gesture.

This immersive exhibition stands out for its 360 images, its theme and the quality of the product. For example, in one of the nine rooms, a brilliant model of the Camp Nou, with interviews with Leo when he was a boy and played for Barcelona. Or recreations of tactical systems that he integrated into that Barcelona winner of everything. An almost perfect mix, with history, data and technology. For everyone, boys, girls, adults, all ages.

Admission is with the audiovisual welcome from Messi, before the tour of this show that has been taking place for a year and a half.. What was thought before the World Cup. The first room generates sensations, with Messi the world champion on the bus arriving in the country, with artificial images of the fans, up to the Obelisk. Very good, it even makes you feel the movement of the bus.

Another pearl is a monologue by Messi, with a figure and voice in Artificial Intelligence, talking about disappointments, his dreams and going out on the field to play for the people. “They are going to follow us, no matter what. And we have to give him this victory. They deserve it. They and we. So come on, come on. Let’s go out on the field,” Leo’s AI development infects.

Also on the tour there are eight minutes of 360 video, which spreads emotion, especially in the World Cup final. With giant screens on every wall of the room and lights on the floor, perfect sound and a huge World Cup in the middle. In the background, the famous story by Hernán Casciari, Leo’s Suitcase, with audio in English, in which he tells the life of 10 since he left Rosario as a child.

To fully enjoy that part of the tour, it has a special room with interactive games and visitor point ranking, who register upon arrival through a QR code. There are six games, surely a magnet for the little ones. And in closing, the photo dreamed of by many, a pure game with a selfie of Messi with the Experience shirt: you stand in front of Leo, who takes three photos of you with a phone. Then with a QR, They are easily downloaded to keep as a souvenir of The Messi Experience.

Very high investment and high quality in a disruptive launch in Miami, which will arrive in Buenos Aires in July. First player in the world with an event that has him as the main protagonist, his career, his disappointments, his fight, his dreams, his achievements. The idol around the world has a new home.