Streaming channels are no longer a novelty. On the contrary, there are more and more and, every day, they compete for the digital audience. Nicolas Occhiatothe creator of Luzu TV, was one of the first to get into that world and, perhaps, the one who made that way of communicating more popular. In fact, in the last few hours, he completed a great project: He traveled with his team Nobody says anything to Spain to perform their first live show in that country.
Excited, the former member of Combat (Channel 9) shared the news with its followers. “Today is our first show in Europe, something I never imagined”, Nico told through his Instagram stories. “Nobody says anything on Gran Via (NdR: one of the main streets of the Spanish city of Madrid). I still can’t believe it”, sumo.
The thing is that, for 15 days, the team – also made up of Jasmine Flower Peña, Nacho Elizalde, Momi Giardina and Santi Talledo-It will continue to broadcast the cycle live from Monday to Friday at 10 in the morning, from different cities.
After the show ended, from Luzu’s social networks, they shared the video of what was the first presentation in Spain and thanked the local audience for the good vibes. “Madrid, total madness. We can’t believe what we are experiencing. How nice to hear them scream like that,” says the text that they added along with the audiovisual.
As they prepare to leave for Barcelona, several members of the team used their Instagram accounts to show the preview of the show and the plans they made as tourists in the city. “Flor had us all posing for a photo ten minutes ago because she saw that she was going to be a photon, but she is having a hard time adjusting the cell phone,” Nico said at the moment when his girlfriend is seen trying to immortalize the moment.
Then, she published the postcard of the entire team in Madrid. In addition, the dancer showed one of the lunches they made. “I took a photo of this tortilla before knowing that it was going to be the tastiest tortilla of my life and it is with full knowledge of the facts.“, she said amused.
The project that Occhiato started in the pandemic through a video call currently has a great impact in the digital world: It has more than 1,000,000 subscribers on YouTube, thousands of followers on Instagram and TikTok; in addition to having performed several shows at the Gran Rex Theater, such as in Uruguay and now in Europe.
At the moment, The streaming channel has 11 live programs and millions of daily viewers. “We are building because we do not stop learning along the way and we do not stop being an enterprise, which In four years we went from 6 people to 130″the driver remarked in an interview with Teleshow.
“Streamings are not massive. We are doing an incredible number. If we are bringing in 80 or 90 thousand people simultaneously in the morning, which is a huge number, it is not massive, the 20 points it makes Big Brother Every night, it is.”
Regarding the profile of Luzu’s audience, the majority are women between the ages of 18 and 40, which places the content as something highly sought after by a wide age range. Regarding men, it was more concentrated between 18 to 25 years old, according to the report prepared by Digiminda global social media monitoring company, among other aspects.
This phenomenon not only transforms the way audiences interact with content, but also offers new opportunities for professionals and creatives looking to explore outside of traditional media. With initiatives such as Luzu TV, Nico Occhiato and other digital pioneers are redefining the future of communication, demonstrating that with innovation and dedication it is possible to create alternative spaces of great impact and relevance.
