In a hotel market full of multiple options in which service is the top priority, B&B Hotels is committed to returning to the essentials.
Placing the consumer at the center, the brand understands their needs and offers pleasant and comfortable stays.
Today, many hotel establishments feature services, such as spas or fine-dining restaurants, that guests often do not get to enjoy due to the type of trip they undertake. For this reason, B&B Hotels focuses on the real needs of travelers. Its hotels embrace the idea that ‘less is more’ and that quality and comfort always go hand in hand.
The company cares about ensuring that its guests have everything they need within their facilities so that they can enjoy an even more enriching experience outside of them.
Their true goal lies in ensuring that they feel comfortable and at home. They know that travelers spend most of the day exploring the city, enjoying local cuisine or visiting friends, which is why B&B Hotels offers a welcoming environment that complements their adventures outside the hotel and where the emotional well-being of its guests is a priority.
For this reason, they are launching ‘Hotels Where Well Being’, a campaign that highlights the importance of enjoying the simple and essential things in life, from having a good coffee at any time and for free, to resting in a very comfortable bed at the end of the day. . Through a clear and direct message, B&B Hotels shows the three pillars of its brand: maximum quality in its services (buffet breakfast, free coffee 24 hours a day, high-speed Wi-Fi, early check in and late check out…), smart simplicity (pay only for what you are really going to use) and the best quality-price ratio. Everything valued by smart travelers who prioritize functionality, simplicity and the best price during their stays.
The hotel chain, which has more than 770 hotels in 17 countries, and specifically 46 in Spain and 14 in Portugal, lands in these two countries with a massive media strategy focused on the smart traveler.
The campaign begins with graphics on buses in Madrid and Barcelona, screens on RENFE and CALLAO, and continues with radio. In addition, it continues with a pioneering digital plan in the hotel sector, which includes display, social networks and collaborations with influencers both online and offline.
‘B&B Hotels is a very consumer-focused brand,’ says Lucía Méndez – Bonito, CEO of B&B Hotels Spain and Portugal. ‘For us, this campaign represents a unique opportunity to build a brand from the business, capable of authentically connecting with people.’
Express. Drafting. J.R.
