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LONDON, June 18, 2024–(BUSINESS WIRE)–CBD of Orange County, a leading name in the health and wellness supplement industry, announces its achievement of BRC (Brand Reputation Through Compliance) Global Food Safety Standard certification. This coveted honor underscores the company’s commitment to excellence, safety and quality, making Orange County CBD the only CBD manufacturer with its own in-house label to receive this certification.
What is BRC certification?
The BRC Global Standard, recognized by the Global Food Safety Initiative (GFSI), is a benchmark for food safety and quality. It sets rigorous standards that ensure products are safe, legal and of high quality. Achieving BRC certification involves a comprehensive audit process that evaluates supplier management, production processes and hygiene practices.
Importance to Orange County CBD
1. Increased trust and credibility: BRC certification increases consumer confidence. Customers are assured that Orange County products meet the highest standards of safety and quality, crucial in the health and wellness industry.
2. Market Access and Expansion: BRC certification is preferred or required by many major retailers and distributors. This certification opens new opportunities for Orange County, facilitating market entry and strengthening its position.
3. Operational excellence: The certification process improves internal processes, imposing a culture of continuous improvement and adherence to best practices, improving overall operational efficiency.
4. Risk Management: Complying with BRC standards helps Orange County identify and manage potential risks, reducing the likelihood of product recalls, legal issues, and reputational damage.
Why BRC certification is important in health and wellness
In the UK, only major companies in the food, drink and health supplements sectors are BRC certified. These companies meet high regulatory and consumer expectations. BRC certification is crucial due to the direct impact of products on consumer health and well-being.
Industry Overview
With approximately only 20,000 companies globally certified to BRC standards, certification is a key differentiator in the market. It highlights a company’s dedication to strict safety and quality measures, essential to building long-term trust and loyalty among health-conscious consumers.
The future
BRC certification marks a new chapter for Orange County. The company intends to take advantage of this certification to expand its product range and reach new customer segments. It also positions the company favorably in negotiations with major retailers, potentially increasing shelf space and sales.
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