Paris – American stylist and musician Pharrell Williams plans to evoke universalism in his next show for Louis Vuitton, scheduled for Tuesday afternoon, in the big show that will mark the start of Men’s Fashion Week in Paris.
Williams has gathered his guests at the UNESCO headquarters to present the new Spring/Summer 2025 collection, a year after his debut as designer of the brand.
At 51 years old, Pharrell Williams has managed to establish himself among the elite of men’s fashion with just a couple of collections.
Your formula? Count on the collaboration of his extensive network of friends from the world of music, art and sports, to help give shine to spectacular shows.
As for clothing, the author of “Happy” generously uses, like his predecessors, the LV anagram and the name Louis Vuitton to create a wardrobe that draws on all styles.
Thus, in January, Pharrell Williams surprised with a colorful tribute to the cowboy world, a parade full of silver buckles, hats and high-top boots, with a musical background performed by himself along with the group Mumford & Sons.
Observers then highlighted the coincidence of that parade and style with her friend Beyoncé’s new album, “Cowboy Carter,” a tribute to country music that has been a great sales success.
Modest children
For this show, Louis Vuitton has released a video with children, dressed as modest officials, equipped with briefcases, who attend a speech by the French writer Aimé Césaire, the great defender of blackness, on identity and universalism, read by the art critic Simon Njami.
“The world is yours,” reads the invitation to the parade.
The powerful French luxury group LVMH announced in April an agreement with the UN agency for culture and education to strengthen their common projects on ecological sustainability.
This aspect is one of those that provokes the most criticism among detractors of fashion and luxury.
LV’s menswear sales have benefited from the Williams effect, to the point that it has slightly eclipsed Nicolas Ghesquière, its counterpart in charge of women’s collections.
Ghesquière presented his “cruise” women’s collection (between official shows) three weeks ago in Barcelona’s Park Güell.
Fashion Week will have a packed agenda of shows and presentations until Sunday the 23rd, when Vogue magazine will celebrate 100 years of sport and fashion on the occasion of the Olympic Games.
Place Vendôme will welcome a string of celebrities, in the style of the Metropolitan Gala in New York, and with supermodel and actress Cara Delevingne as master of ceremonies.
The world of fashion is experiencing a certain effervescence with the advancement of the official calendar due to the Olympic Games and several important changes at the head of important houses.
Dries Van Noten will leave the fashion world this week after almost four decades of dedication. His firm will continue presenting collections, but the Belgian creator is leaving the catwalks.
As for haute couture, Chanel unexpectedly announced the departure of its artistic director Virginie Viard.
Balmain, Givenchy and Valentino also gave up presenting their men’s fashion collections in Paris (AFP).
