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There is another mood in the cinemas, completely different from what was experienced just 15 days ago, when it was said that the year was almost lost due to a succession of bad news (and very poor numbers) at the box office for each new weekend. The change came with a film that precisely talks about emotions.
From the hand of Inside Out 2 Argentine cinemas were full again. The new Pixar and Disney film sold more tickets in five days than the 66 films available on the entire billboard throughout last week and than all the titles available in Argentina in the 30 days of April.
Between Thursday, June 13 and Monday, June 17, 1,817,032 tickets were sold in Argentina. according to the numbers from the consulting firm Ultracine. Of them, nine out of ten correspond to Inside Out 2 (1,614,936), which is gradually acquiring with this power of attraction a configuration that goes beyond the simple film premiere to begin to transform into a true social event that no one wants to miss.
Next weekend will also have an atypical length, with holidays scheduled for Thursday the 19th and Friday the 20th. In this new weekend XXL all the conditions are given so that Inside Out 2 multiply even more the exceptional attendance figures it achieved immediately after its premiere for four days that the market unequivocally defined as “fabulous”.
But starting this Thursday the 20th it will be up to Inside Out 2 share the card with an equally lively rival, saying this in the broadest sense of the word. That day it will arrive in Argentine cinemas Despicable Me 4 the most recent production of the series of feature films with this profile of greatest historical success in our country, measured as a whole. The three previous episodes of My favorite villain (released, respectively, in 2010, 2013 and 2017) and the two complementary films starring the Minions (from 2015 and 2022) They attracted no less than 16 and a half million spectators in Argentine cinemas.
A very strong competition is expected between both, with a joint call that the market estimates, without exaggeration, that it will reach 99.9 percent of the total during the next long weekend. The remaining 0.01 will be left for the rest of the titles on the limited available billboard. Disney is also expected to make use of the initiative of the impressive figures it obtained in this first week, occupying 698 screens, 80% of the total available in Argentina according to Ultracine data. The distribution promises to be quite even from now on because Despicable Me 4 It is a very strong title, but some analysts estimate that as of Thursday, the Illumination Studios film would have a hundred fewer screens than its animated competitor.
Meanwhile, what starts to happen with Inside Out 2 It only happens from time to time. That a film, as in this case, functions as a true social event is something out of the ordinary that has, at least in Argentina, few precedents. Passion of Christ, wild tales and Argentina, 1985 These are some of the titles that in the past created an expectation greater than that of a simple film premiere. Something similar is happening now, especially because Intensely immediately modified the previous scenario. It arrived in the middle of a desert panorama: empty cinemas and absent audiences.
The change driven by the new Disney and Pixar production is illustrated in a single, exceptional piece of information. Monday the 17th, the last day of the extra long weekend, was the busiest day for this film with 431,484 tickets. This number, achieved by a single title, equaled (and in several cases even exceeded) the sum of tickets sold for all the films available on the billboards in Argentine cinemas in each of the previous weeks, measured in complete. Without going any further, between June 6 and 12, a total of 439,977 tickets were sold throughout the country, corresponding to 66 films on display. A figure equivalent to the 431,484 tickets that a single film received in just one day, Intensely 2.
Other equally eloquent conclusions emerge from this weekend’s numbers. Thanks to Inside Out 2Argentine cinemas billed 3% more in just five days than in all of April, during which 1,754,655 tickets were sold. That very brief period was also enough for the brand new release from Pixar and Disney to become the most viewed film of the year in Argentina, surpassing Kung Fu Panda 4 (1,475,743).
With the projection of these figures, that leadership will become much broader in the coming days and could even transform Inside Out 2 in the Pixar film with the greatest historical success in Argentine cinemas. For now that place belongs to toy story 4 (2019), with 6,635,000 tickets and the absolute box office record for Argentina since reliable attendance figures have been available (starting in 1997). Behind they appear The Incredibles 2 (2018), with 3,535,000 tickets sold, and Monsters University (2013) with 3,340,000. At once, Inside Out 2 registered 153% more tickets at the Argentine box office on the weekend of its release than Intensely (2015).
What can happen from Thursday? In principle, the power to convene Inside Out 2 remains increasingly firm at the top, adding new viewers in a significant number every day. It will not cost you to exceed two million tickets during the new long weekend and continue on an upward path that will take you in the coming weeks, even, to get closer to the numbers that until now have been impossible to match. toy story 4. Market analysts estimate that never, like now, does a film appear in a position to dispute that hitherto unattainable leadership.
On the other side appears a rival who could not be stronger. The universe of My favorite villain He more than showed that he is one of the favorites of the Argentine public throughout a historical series that has had a decade and a half of admirable continuity. In fact, minions (4,935,000 entries in 2015) and Minions: a villain is born (4,565,000 in 2022) today occupy second and third place, respectively, in the historical ranking of the most viewed films in Argentina, only preceded by toy story 4.
This fourth adventure brings back Gru, now leading an extended family and at the same time facing a new adversary who turns out to be an old acquaintance. Will Ferrell joins Steve Carell, Kristen Wiig and Miranda Cosgrove in the already classic cast of original voices that will be heard in very few theaters once the film reaches Argentine cinemas. As always happens in these cases, the vast majority of the copies available will be dubbed into Spanish, this time with the outstanding contribution of the Argentine singer María Becerra as the voice of Poppy, a new character who will be very close to Gru in this adventure.
The premiere of Despicable Me 4 In Argentina, its launch in most international markets is anticipated this Thursday by almost two weeks, scheduled for the first week of next month with the purpose of taking advantage, especially in the United States, of the July 4 holiday. Until that date at least, the box office in the crucial North American market and in the main international destinations of the most important production of the Hollywood studios will be dominated by Inside Out 2which had an extraordinary start not only in Argentina but also in a good part of the planet.
This global launch was the best news in a long time for Disney and Pixar, who had not enjoyed such great box office success in recent years. The numbers immediately seem to agree with those who questioned the strategy designed by Disney during the pandemic to launch directly on its streaming platform. streaming the latest news from Pixar. The destiny of Inside Out 2 was very different from that obtained between 2020 and 2022 by titles such as Lucas, Grid and Soul, while leading a visible change in trend. They followed Lightyear and Itemswhich could not live up to the best moments of a studio as accustomed to success as Pixar.
Until the arrival of Inside Out 2 and its almost immediate success, Hollywood watched with concern as the global box office collapsed this year amid a scene of releases performing well below expectations, audience drought and general indifference. Now, with the help of Alegría, the emotion that takes the lead in the plot of Inside Out 2, the mood of the Hollywood industry improved significantly in a very short time. Collection numbers are flying around the world, which has already arrived in the case of Inside Out 2 to a very significant figure of almost 294 million dollars in its first four days. Of that total, almost seven and a half million come from the Argentine box office, something like 2 percent of the total.
Hollywood analysts and media continue to be amazed by the colossal response of the Latin American public to the premiere of Inside Out 2which dominated the attendance with percentages close to those registered in Argentina, between 87 and 90 percent of the total. In Mexico, for example, the historical attendance record was recorded this last weekend and the box office in that country contributed almost 10 percent of the total proceeds from Inside Out 2 Worldwide. Something similar happened in other markets with a lower specific global weight: Philippines, Peru, Chile, Ecuador, Colombia, Ukraine and Kazakhstan.
“This is a content industry. And when the content appears, so does the public,” said an experienced expert in the film industry in the last few hours. Inside Out 2 It recovered its lost audience this weekend and is on its way to becoming one of the great attractions of recent times in cinemas in Argentina and around the world. The arrival of Despicable Me 4 In just a few hours, it promises the beginning of a very even competition to win over young and old in local cinemas. The rooms fill up again. There is another mood in the cinemas.
