Screens that have been seen recently in Havana seek to advertise businesses on the island, and behind them is the strategy of a Cuban micro, small and medium enterprise (MSME).
“Advertise yourself where everyone sees you! Make your business visible in strategic places in Havana with our exclusive screens,” is the message promoted by the private company Avangenio from its profile on the social network X.
They are described as “a multidisciplinary team with a high specialization in the roles of the software development cycle and consulting in the area of computing and communications,” although the work they are giving life to is advertising, little recognized by the regime, as long as it does not deviate from its usual propaganda.
Using advertising screens to promote a brand, a product or service is not common in the Cuban context, far from those practices that are considered forms created by capitalism, for this reason the birth of this management could be striking for the public and a challenge. for the creatives, in charge of campaigns that will surely be supervised by the government.
However, despite the blindness of the regime to give wings to this type of options, there is no doubt that among the most important advantages are: the visibility it allows, rapid updating, dynamic content, location in strategic places, and the audience segmentation, among others.
Even so, Avangenio seems to be seeking to insert itself into the Cuban market, dominated by state companies. In a recent meeting, together with the state Computer and Communications Business Group, they presented PlatformIA, “a tool that opens the doors to Artificial Intelligence in Cuba and uses cutting-edge generative AI technologies,” said a report from the official Televisión Avilena.
With the proliferation of MSMEs in Cuba, previously unrecognized events have been seen within the Cuban panorama, such as import of luxury vehicles that make their way on the roads, especially in Havana.
The appearance of these cars, mostly from Mercedes-Benz, GMC, Range Rover, BMW, Toyota, Kia brands, has unleashed a flood of comments among the population. Many people are wondering if this is the “Lockdown?” and they assure that the dictatorship is not telling the truth about the United States economic embargo.
At the beginning of April, The United States made the decision not to allow the allocation of federal funds to MSMEs associated with the Cuban regimeas part of the Fiscal Year 2024 State Appropriations, Foreign Operations and Related Programs Act.
