The American company Build-A-Bear Workshop®, which has more than 25 years of experience in the children’s toy market, announced its arrival in the country with an innovative offering in which customers can build their own bears or other stuffed animals.
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Customers are expected to experience an interactive process in almost six steps to build their stuffed animal.in which they initially fill it out, choose a beating heart or a recorded audio of up to 10 seconds and also have the possibility of personalizing themselves with clothing and accessories.
Also, the client can give their stuffed animal a name and once this process is completed, a birth certificate is issued. It is worth detailing that Build-A-Bear Workshop® will be distributed in Toysmart stores in Colombia.
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“The personal nature of this interactive experience often fosters a lasting, emotional connection with the brand. Their mission remains the same: add a little more Heart to life. And there’s no limit to who can experience the joy of Build-A-Bear Workshop“says the company.
